“Back Care” to Revisit Before the Bare-Skin Season: Ci:z.Labo Proposes Early Summer Back Care Habits

※Image is for illustration purposes only. Ci:z.Labo Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative: Haruhiko Yamamori; 25 stores nationwide), which operates the aesthetic salon Ci:z.Labo, proposes early summer back care habits before the bare-skin season. While facial skincare is often a daily focus, the back is a part of the body that is difficult to check oneself and tends to be neglected. As the season for increased skin exposure approaches, many people become more conscious of their backs. Ci:z.Labo focuses on this seasonal background and proposes a back care philosophy that encourages gradually preparing the back from early summer, rather than rushing when the exposure season arrives. Back care is not just for special occasions like weddings. Ci:z.Labo believes that paying attention to the back, just like the face, as an extension of daily beauty consciousness, can be an opportunity to review seasonal care. In a survey conducted by Ci:z.Labo, the top reasons for feeling the need for back care were "for self-satisfaction" (39.2%) and "for fashion (backless clothes, etc.)" (36.9%), while "for weddings and events" remained at 8.6%, indicating a daily beauty need rather than just for special occasions. It suggests that back care is perceived as an extension of daily beauty consciousness, not just for "special days." Introducing the "Back Skin Care Special" recommended for early summer. Based on this background, Ci:z.Labo is introducing the "Back Skin Care Special" as an early summer special menu based on its existing back care courses. This menu combines exfoliation, carbonated*1 gel care, ion introduction, and a customized finishing pack (with beauty serum) to moisturize and smooth the skin. It adds carbonated*1 gel care to the regular "Back Acne Care Course," proposing it as a special menu for those who want to meticulously prepare their back before early summer. Furthermore, in a survey conducted by Ci:z.Labo regarding women's back skin concerns, 58.4% of respondents had been concerned about their back skin condition, and 61.2% felt the need for back care. On the other hand, 69.4% of respondents answered that they "do nothing in particular" for their back currently, indicating that it is a part of the body that is difficult to translate concern into actual care. It suggests that even if one is concerned about their back, it is a part of the body that is difficult to translate into actual care behavior. Ci:z.Labo will continue to propose opportunities to review daily beauty habits, including not only the face but also the body, including the back. Course Overview Course Name: Back Skin Care Special Content: Exfoliation, carbonated*1 gel care, ion introduction, customized finishing pack (with beauty serum) Duration: 60 minutes Regular Price: 19,800 yen (tax included) First-time Trial Price: 4,400 yen (tax included) Price for visits before 4 PM on weekdays: 3,960 yen (tax included) Available at: Ci:z.Labo stores nationwide Details URL: https://ci-z.com/solutions/bodyback/ How to Book If you wish to try this menu for the first time, please select the regular "Back Acne Care Course" when booking and enter "Back Skin Care Special request" in the request field. For phone reservations, please state "Back Skin Care Special request." The first-time trial price is 4,400 yen (tax included), and if you visit before 4 PM on weekdays, you can receive the "Back Skin Care Special" for 3,960 yen (tax included). *1 Carbonated = refers to a formulation that generates carbon dioxide (CO₂). We are accepting inquiries for trial treatments for media professionals for取材 purposes for this course. If you wish to conduct a trial interview or publish an article, please specify your media name, contact person, desired date and time, and purpose of coverage, and contact us at the address below. *Please note that we may not be able to meet your request depending on store conditions and coverage content. *Please note that the treatment content may be adjusted after consultation depending on your skin condition and physical condition on the day. Ci:z.Labo Co., Ltd. Public Relations: Kumagai Email: YKumaga@ci-z.com Ci:z.Labo Representative's Comment The back is a part of the body that is difficult to see oneself and tends to be neglected even if one is concerned about it. We hope this will be an opportunity to review back care as a habit of conscious self-care from early summer, rather than rushing when the bare-skin season arrives. Survey Outline Survey Name: Questionnaire on Women's Back Skin Concerns Survey Sponsor: Ci:z.Labo Survey Period: February 2025 Target Audience: Women aged 15-60 Valid Responses: 363 people Terms of Use This service is an aesthetic salon. Keywords: