【June 11 is Umeshu Day】 Choya Umeshu to release limited-edition 'Umeshu Day Sets' on its official online shop 'Choya-an' starting June 1st!
To commemorate 'Umeshu Day' on June 11, Choya Umeshu will release limited-edition sets on its official online shop starting June 1, 2026, alongside a social media photo campaign.
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- 📰 Published: June 1, 2026 at 19:10
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Choya Umeshu Co., Ltd. announced that it will release special 'Umeshu Day Sets' starting June 1, 2026, on its official online shop, 'Choya-an,' to commemorate 'Umeshu Day' on June 11. Two types of sets are available: the 'Umeshu Set,' which includes three bottles of the authentic The CHOYA series plus plum fruits, and the 'Drink Set,' featuring plum drinks, jelly, and non-alcoholic options. Additionally, a social media campaign titled 'Deliver the Power of Plums: Photo Posting Campaign' is underway, where 30 winners will receive a 'DIY Plum Kit' by posting photos of their recommended ways to enjoy Choya products. Choya established 'Umeshu Day' to coincide with the peak harvest of green plums during the rainy season, encouraging people to enjoy plum wine to stay healthy through the summer. Please visit the official website for more details.
FAQ
Is Choya plum wine popular in Taiwan?
Yes, Choya is a well-recognized premium brand in Taiwan, where Japanese plum wine is highly appreciated.