Investment Prediction and Points Service "CHOOSE" to Launch Third-Phase Revamp in September 2026 for a More Engaging, Sustainable User Experience

CHOOSE Inc. (Headquarters: Shibuya-ku, Tokyo; Director and President: Izumi Oikame) announces that it will implement the third-phase revamp of its investment prediction and points service "CHOOSE" in September 2026 (planned).

Since its launch in March 2025, CHOOSE has aimed to deliver a new kind of service experience by combining "investment prediction" with "points site" features, and has steadily expanded and improved its functionality in stages.

Based on approximately one year of accumulated user behavior data and operational insights, the company is now advancing development for its third phase, focused on encouraging continued usage and enhancing overall service value.

Investment Prediction and Points Service "CHOOSE" Third-Phase Revamp (Planned)

Background and Current Status Leading to the Third Phase

Since its launch, CHOOSE has gradually introduced features such as investment predictions, ranking functions, and ad-based content, while continuously analyzing user engagement and behavior data.

As a result, the company has gained valuable insights, including:

A steady increase in users consistently participating in investment predictions

Confirmed demand for ad-based content

Evidence that ranking features and bonus campaigns contribute to sustained user engagement

However, it has also become clear that the integration between "investment prediction" and "ad utilization" within the service remains insufficient, indicating room for improvement in the overall user experience.

In the third phase, building on these year-long findings, CHOOSE aims not merely to add new features, but to fundamentally reevaluate the service's navigation and experience design to evolve into a platform users naturally want to return to.

Main Features Planned for the Third Phase

The third phase will focus on enhancing user retention and overall experience value through the following planned additions and improvements:

Introduction of a New Daily Game Content

A new game-based feature will be introduced, allowing participation every day regardless of whether stock markets are open or closed. This aims to encourage daily access and help users build consistent engagement habits.

Introduction of a New Bonus System

A new bonus system will be implemented, where user actions within the service mutually enhance each other's value. This system aims to support sustained engagement and create a more enjoyable overall experience.

Revamp of the Ranking Function

The ranking evaluation criteria will be restructured to reflect users' overall activity across the service. The updated ranking system aims to encourage ongoing participation and boost user motivation.

Complete Redesign of the Ad Utilization Page

The ad listing page will be restructured to make offers easier to find and use. Through improved categorization and navigation, users will be able to more easily locate offers that match their interests.

User Experience (UX) Improvements

Updates to enhance overall usability, including:

- Announcement feature

- Improved point balance checking function

- Expanded notification functionality

*Note: The above features are based on current development plans and may be subject to change before official release.

Goals of the Third Phase

The goal of the third phase is not simply to increase the number of features. Rather, it is to leverage insights gained from one year of operation to enhance the overall service experience and build a system that naturally encourages sustained usage.

CHOOSE aims to organically connect individual experiences—enjoying investment predictions, participating in rankings, engaging with new content, and earning points—to further strengthen its unique service value. By deepening the integration of "investment prediction" and "points site" concepts, CHOOSE will continue striving to create a service that users can enjoy over the long term.

What is "CHOOSE"?

CHOOSE is a new experiential service that combines investment prediction with a points site. Users can enjoy daily investment predictions and rankings while earning points through activities such as viewing advertisements.

The service is designed for those who think "investing seems difficult" or "I'm interested in stock investment but don't know how to get started," offering an accessible, game-like way to engage with economics and financial markets.

Investment Prediction and Points Service "CHOOSE" - Prediction Game Screen

CHOOSE's Core Vision and Concept

We believe that opportunities to engage with economics and investing should not be limited to experts or experienced investors. CHOOSE aims to spark interest in economic and stock market topics through the gateway of "fun."

Some users may join to earn points, while others may participate daily for the investment predictions. By embracing these diverse motivations, we aim to inspire broader interest in economics and asset building among as many people as possible.

Moving forward, CHOOSE will continue refining its service based on user feedback and behavioral data, striving to create a platform where people can "learn while having fun" and "keep coming back because it's enjoyable."

Company Overview (CHOOSE Inc.)

Company Name: CHOOSE Inc.

Founded: June 4, 2024

Address: 2-13 Minamidaihara-cho, Shibuya-ku, Tokyo

Business: Points media business, Web3 business

Corporate Philosophy: "Creating new value through internet technology"

Business Vision: "Evolving user incentive systems"

Corporate Website: https://choose-inc.co.jp/

📢 Service Details: https://choose-pt.jp/

📢 Latest Updates on Official X (Twitter): https://x.com/choose_pt_jp

Stay tuned for what's next from CHOOSE!

<Inquiries> Address: Maekawa Building 5F, 2-13 Minamidaihara-cho, Shibuya-ku, Tokyo Name: CHOOSE Inc. Public Relations Contact: info@choose-inc.co.jp