1st Anniversary of the MVP Release of the Investment Prediction Point-Earning Service "CHOOSE"! Continuing Verification of Business Viability and Confirming Solid Responses Toward PMF
CHOOSE Co., Ltd. announces the 1st anniversary of its investment prediction point-earning service "CHOOSE" since its MVP release in March 2025. Over the past year, the company has verified its business hypotheses, confirming steady growth in active users and a 20-fold increase in ad actions following its Phase 2 renewal. Acknowledging challenges in new user acquisition and initial retention, CHOOSE plans a Phase 3 renewal around summer 2026 to enhance the prediction experience, optimize ad usage flows, and further accelerate growth toward Product-Market Fit (PMF).
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- 📰 Published: March 30, 2026 at 11:04
1st Anniversary of the MVP Release of "CHOOSE"
CHOOSE, 1st Anniversary Since MVP Release
CHOOSE Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President: Izumi Okame) is pleased to announce that its investment prediction point-earning service "CHOOSE" has reached its 1st anniversary since the MVP release in March 2025.
CHOOSE was launched as a service combining an investment prediction game with point-earning activities (poi-katsu), and has been developed and operated with the premise of continuous hypothesis testing from the MVP stage. In addition, we implemented a Phase 2 renewal in September 2025, working to improve the user experience and monetization structure.
(Reference)
▼ Press Release at MVP Release
Released "CHOOSE", a new service where you earn points while learning about investing. A simple prediction game where you just choose between two options, allowing even beginners to intuitively experience investing.
▼ Press Release at Phase 2 Renewal
Investment prediction point-earning service "CHOOSE" renewed with the implementation of new features. Balancing mechanisms that make users want to continue with benefits for advertisers.
Results Over the Past Year and Current Status
Since its release as an MVP, CHOOSE has continuously improved the product based on user behavioral data. The main progress is as follows:
- Prediction Active Users (MAU) have grown to a scale of approximately 1,000.
- Daily prediction participants (DAU) remain at a level of over 500.
- The number of advertising actions has significantly increased (approx. 20 times) since Phase 2.
- Confirmed the retention of long-term continuous prediction users.
On the other hand, the following challenges have also become clear:
- The number of new users has not seen a major expansion (due to a quality-oriented promotion policy).
- There is room for improvement in the initial prediction retention rate.
- The user flow connecting the prediction experience and the use of advertisements is not sufficiently integrated.
Based on these points, at present, we recognize that while the user base and revenue model are becoming established, we are still in the exploratory stage for the optimal growth pattern toward scaling.
"CHOOSE" Prediction Game Screen
Progress of Hypothesis Verification
CHOOSE was developed based on the following hypotheses:
- The effectiveness of an experience design that allows even investment beginners to participate intuitively.
- Arousing interest in investing and promoting action through gamification.
- Inducing ad usage through point incentives.
The following verification results were obtained for these hypotheses:
- The simple, two-choice prediction experience is accepted by a certain number of users.
- The formation of continuous users was confirmed through ranking and bonus features.
- Along with the increase in the number of advertising projects, advertising usage opportunities and action counts increased.
As a result, we judge that the direction regarding the product concept and basic design is generally appropriate. On the other hand, we continue to position points such as "further improving the retention rate" and "improving the conversion efficiency from prediction experience to ad usage" as important areas for improvement.
Business Concept and Market Background
CHOOSE is a product aimed at arousing interest in and promoting action toward financial services by combining investment experience with point acquisition.
In response to the challenges faced by investment beginners, such as the "hurdle to financial knowledge" and "anxiety about the risk of loss," we provide a contact point with finance in a risk-free manner through the simple experience of "predicting the rise or fall of the Nikkei Stock Average."
Additionally, it is backed by the following market environments:
- Expansion of the side job market (approx. 8 trillion yen scale) (*1)
- Expansion of the point service market (approx. 2.5 trillion yen scale) (*2)
- Growth of the affiliate advertising market (approx. 400 billion yen scale) (*3)
(*1) "Side Job Data Book 2022 Edition" [CrowdWorks Inc.]
(*2) "Conducted a Survey on the Point Service Market (2023)" [Yano Research Institute Ltd.]
(*3) "Conducted a Survey on the Affiliate Market (2024)" [Yano Research Institute Ltd.]
In addition, we approach the latent needs of users who want to "earn income with as little burden as possible" through a simple and intuitive experience design. While existing point sites are optimized for intermediate to advanced users, CHOOSE is characterized by its focus on the user demographic that is "interested in investing but has not yet taken action."
Frank User Insights
Future Developments
CHOOSE is planning a Phase 3 renewal scheduled for around summer 2026.
The main initiatives are as follows:
[Enhancement of Prediction Experience]
- Introduction of non-business day content (gacha, fortune-telling, etc.)
- Bonus design linked to advertisement usage
- Improvement of the ranking function
[Optimization of the Ad Usage Flow]
- Increasing the number of projects by expanding affiliated ASPs
- Improving ad placement UI and recommendation functions
- Organizing category structures
Through this, we will aim to improve the user retention rate, improve the ad usage rate, and strengthen profitability.
Throughout the one year since the MVP release, CHOOSE has... user behavior...
CHOOSE, 1st Anniversary Since MVP Release
CHOOSE Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President: Izumi Okame) is pleased to announce that its investment prediction point-earning service "CHOOSE" has reached its 1st anniversary since the MVP release in March 2025.
CHOOSE was launched as a service combining an investment prediction game with point-earning activities (poi-katsu), and has been developed and operated with the premise of continuous hypothesis testing from the MVP stage. In addition, we implemented a Phase 2 renewal in September 2025, working to improve the user experience and monetization structure.
(Reference)
▼ Press Release at MVP Release
Released "CHOOSE", a new service where you earn points while learning about investing. A simple prediction game where you just choose between two options, allowing even beginners to intuitively experience investing.
▼ Press Release at Phase 2 Renewal
Investment prediction point-earning service "CHOOSE" renewed with the implementation of new features. Balancing mechanisms that make users want to continue with benefits for advertisers.
Results Over the Past Year and Current Status
Since its release as an MVP, CHOOSE has continuously improved the product based on user behavioral data. The main progress is as follows:
- Prediction Active Users (MAU) have grown to a scale of approximately 1,000.
- Daily prediction participants (DAU) remain at a level of over 500.
- The number of advertising actions has significantly increased (approx. 20 times) since Phase 2.
- Confirmed the retention of long-term continuous prediction users.
On the other hand, the following challenges have also become clear:
- The number of new users has not seen a major expansion (due to a quality-oriented promotion policy).
- There is room for improvement in the initial prediction retention rate.
- The user flow connecting the prediction experience and the use of advertisements is not sufficiently integrated.
Based on these points, at present, we recognize that while the user base and revenue model are becoming established, we are still in the exploratory stage for the optimal growth pattern toward scaling.
"CHOOSE" Prediction Game Screen
Progress of Hypothesis Verification
CHOOSE was developed based on the following hypotheses:
- The effectiveness of an experience design that allows even investment beginners to participate intuitively.
- Arousing interest in investing and promoting action through gamification.
- Inducing ad usage through point incentives.
The following verification results were obtained for these hypotheses:
- The simple, two-choice prediction experience is accepted by a certain number of users.
- The formation of continuous users was confirmed through ranking and bonus features.
- Along with the increase in the number of advertising projects, advertising usage opportunities and action counts increased.
As a result, we judge that the direction regarding the product concept and basic design is generally appropriate. On the other hand, we continue to position points such as "further improving the retention rate" and "improving the conversion efficiency from prediction experience to ad usage" as important areas for improvement.
Business Concept and Market Background
CHOOSE is a product aimed at arousing interest in and promoting action toward financial services by combining investment experience with point acquisition.
In response to the challenges faced by investment beginners, such as the "hurdle to financial knowledge" and "anxiety about the risk of loss," we provide a contact point with finance in a risk-free manner through the simple experience of "predicting the rise or fall of the Nikkei Stock Average."
Additionally, it is backed by the following market environments:
- Expansion of the side job market (approx. 8 trillion yen scale) (*1)
- Expansion of the point service market (approx. 2.5 trillion yen scale) (*2)
- Growth of the affiliate advertising market (approx. 400 billion yen scale) (*3)
(*1) "Side Job Data Book 2022 Edition" [CrowdWorks Inc.]
(*2) "Conducted a Survey on the Point Service Market (2023)" [Yano Research Institute Ltd.]
(*3) "Conducted a Survey on the Affiliate Market (2024)" [Yano Research Institute Ltd.]
In addition, we approach the latent needs of users who want to "earn income with as little burden as possible" through a simple and intuitive experience design. While existing point sites are optimized for intermediate to advanced users, CHOOSE is characterized by its focus on the user demographic that is "interested in investing but has not yet taken action."
Frank User Insights
Future Developments
CHOOSE is planning a Phase 3 renewal scheduled for around summer 2026.
The main initiatives are as follows:
[Enhancement of Prediction Experience]
- Introduction of non-business day content (gacha, fortune-telling, etc.)
- Bonus design linked to advertisement usage
- Improvement of the ranking function
[Optimization of the Ad Usage Flow]
- Increasing the number of projects by expanding affiliated ASPs
- Improving ad placement UI and recommendation functions
- Organizing category structures
Through this, we will aim to improve the user retention rate, improve the ad usage rate, and strengthen profitability.
Throughout the one year since the MVP release, CHOOSE has... user behavior...