Campaign with "Choigosim" Starts at Lawson Nationwide on April 14th! Limited Edition Original Goods Available

CHOCOLATE Inc. (Headquarters: Shibuya-ku, Tokyo, CEO: Yusuke Watanabe) announces that the "'Choigosim' Delivers! Flowers and Happiness! Lawson Campaign," a collaboration between the Korean character "Choigosim" (최고심), which the company manages in Japan, and Lawson, Inc., will be held at Lawson stores nationwide (*) starting April 14.

Coinciding with the launch of this campaign, a key visual drawn by the creator Choigosim featuring spring flowers and "Goshim-chan" and friends has been revealed. Customers who purchase qualifying items will receive on a first-come, first-served, and limited-quantity basis an "Original Charm Sticker" featuring positive messages and the "Goshim-chan" characters from the key visual. In addition, exclusive original goods will be sold over-the-counter at Lawson stores.

"'Choigosim' Delivers! Flowers and Happiness! Lawson Campaign" Overview - Start Date: Tuesday, April 14, 2026 - Participating Stores: Lawson stores nationwide (*) - Campaign Website: https://www.lawson.co.jp/lab/campaign/choigosim/

(*) Excluding some stores, Natural Lawson, and Lawson Store 100.

About the Original Goods [First-come, first-served / Limited Quantity] Original Charm Stickers (10 types in total, 40 pieces per store) If you purchase 3 qualifying sweets during the campaign period, you will receive 2 "Original Charm Stickers" as a gift on a first-come, first-served, limited-quantity basis. * Prizes are limited to one of each type, up to 10 stickers in total, per person per transaction at one store. * Valid at Lawson stores nationwide (excluding some stores, Natural Lawson, and Lawson Store 100).

- Campaign Period: Tuesday, April 14, 2026, 7:00 AM - Monday, April 27 * Or until supplies last.

[Lawson Store Exclusive] Limited Quantity Original Goods Available at Lawson...