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Recruitment Begins for "Makuagaru. Mito Hollyhock J1 Opening Drive Support Campaign"

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jul 3, 2026 1:00 AM ・ Updated Jul 8, 2026 8:02 PM ・ 6 min read ・ Source: PR TIMES

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Recruitment Begins for "Makuagaru. Mito Hollyhock J1 Opening Drive Support Campaign" — Image: PR TIMES

PRIMARY SOURCE PR TIMES View source Distributor: PR TIMES
Published: Jul 3, 2026

Cheer Drive, a car advertising service operated by Cheer Drive Inc. (Headquarters: Chuo-ku, Tokyo; President and CEO: Masataka Hoshina; http://cheerdrive.jp/) that allows general drivers to earn sponsorship income and benefits based on mileage by driving with stickers of their favorite brands or content on their cars, will hold the <Makuagaru. Mito Hollyhock J1 Opening Drive Support Campaign> to commemorate the opening of the 2026/27 Meiji Yasuda J.League by soccer club Mito Hollyhock (https://www.mito-hollyhock.net/). The campaign will run from July 20, 2026 (Mon) to August 15, 2026 (Sat).

Applications for this campaign will begin on July 2, 2026 (Thu) at 4:00 PM.

Participants can support Mito Hollyhock's J1 opening by simply driving with an original rear sticker affixed to a designated position on their vehicle. The participation fee for the campaign is 3,100 yen.

Ten participants who achieve 310km of driving during the campaign period will be selected by lottery to receive a "Mito Hollyhock T-shirt (signed by the 11 starting members of the home opening match)".

The vehicle image car sticker uses a see-through film.

◆Campaign Overview◆

【Campaign Name】Makuagaru. Mito Hollyhock J1 Opening Drive Support Campaign

【Information Release】July 2, 2026 (Thu) 4:00 PM

【Application Period】July 2, 2026 (Thu) 4:00 PM - July 31, 2026 (Fri)

【Driving Support Period】July 20, 2026 (Mon) - August 15, 2026 (Sat)

【Number of Participants】Unlimited

【Target Region】Nationwide

【Participation Fee】3,100 yen (tax included)

【Driving Benefits】

Ten participants who achieve 310km of driving will be selected by lottery to receive a "Mito Hollyhock T-shirt (signed by the 11 starting members of the home opening match)".

【Application/Details】 https://cheerdrive.jp/campaigns/258

◆Mito Hollyhock: Team Profile◆

With the brand promise "New original landscapes in this town," Mito Hollyhock is a J.League soccer club active mainly in its hometowns of Mito City, Hitachi City, Ishioka City, Hitachinaka City, Kasama City, Naka City, Chikusei City, Sakuragawa City, Omitama City, Hitachiota City, Kitaibaraki City, Hitachiomiya City, Takahagi City, Ibaraki Town, Shirosato Town, Oarai Town, Daigo Town, and Tokai Village in Ibaraki Prefecture. They are also involved in agriculture and other initiatives to revitalize the region and challenge themselves to solve regional issues. Hollyhock means "hollyhock (aoi)" in English, derived from the hollyhock crest of the Mito Tokugawa family, one of the three Tokugawa branches.

◆What is CheerDrive?◆

CheerDrive is a service where you can earn points and various benefits by driving with stickers of your favorite products or services on your car to support companies.

Download the CheerDrive app here:

・App Store: https://apps.apple.com/jp/app/id1542181332

・Google Play: https://apps.apple.com/jp/app/id1542181332

FACT BOX

Source: PR TIMES
Category: キャンペーン

AI 圖像理解（模型對圖片的判讀，非新聞原文事實） / AI image understanding / AI 画像理解

模型對圖片的判讀，非新聞原文事實 / Model interpretation of images, not source-article facts / モデルによる画像判読で、ニュース原文の事実ではありません

以下為AI對圖片的理解非新聞原文事實

The images illustrate the "Maku Agaru. Mito HollyHock J1 Opening Drive Support Campaign" by Cheer Drive. They show the campaign's promotional banner, a car with the campaign sticker, the view from inside a car with the sticker, and screenshots of the Cheer Drive app interface.

A promotional banner for the "Maku Agaru. Mito HollyHock J1 Opening Drive Support Campaign" featuring three soccer players and the match details against Gamba Osaka on August 15th.
A blue car with the "Maku Agaru. Mito HollyHock J1 Opening Drive Support Campaign" sticker applied to its rear window, demonstrating the campaign's visual.
The view from inside a car, looking through a rear window with a partially visible sticker, showing a white car ahead on a street.
Screenshots of the Cheer Drive app interface, illustrating how users can select campaigns, apply for stickers, and earn points based on their driving distance.
A banner displaying contact information for Cheer Drive, including the company name and email address.

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jul 3, 2026 1:00 AM — Distributor PR TIMES
Collected　Jul 2, 2026 4:24 PM
AI structured & analyzed　Jul 2, 2026 4:25 PM
Desk-reviewed & published　Jul 3, 2026 1:00 AM

FAQ

What are the key facts in this article?

Where is the primary source?

PR TIMES: https://prtimes.jp/main/html/rd/p/000000174.000075261.html

When was it published?

Jul 3, 2026

Cite this article — HOW TO CITE

Washin AI News Desk“Recruitment Begins for "Makuagaru. Mito Hollyhock J1 Opening Drive Support Campaign"”AI News by Washin Village（和心村）, Jul 3, 2026. https://aeo.washinmura.jp/ai/cheerdrive-co-jp/en/news/2026-07-02-%E5%B9%95%E3%82%A2%E3%82%AC%E3%83%AB-%E6%B0%B4%E6%88%B8%E3%83%9B%E3%83%BC%E3%83%AA%E3%83%BC%E3%83%9B%E3%83%83%E3%82%AFj1%E9%96%8B%E5%B9%95%E3%83%89%E3%83%A9%E3%82%A4%E3%83%96%E5%BF%9C%E6%8F%B4%E3%82%AD%E3%83%A3%E3%83%B3%E3%83%9A%E3%83%BC%E3%83%B3-%E5%8F%82%E5%8A%A0%E8%80%85%E5%8B%9F%E9%9B%86%E9%96%8B%E5%A7%8B

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