Bike-Sharing Service 'Charichari' Launches Father's Day Campaign in Tie-up with Movie 'Menkyo Henno!?'

Charichari Co., Ltd. (Headquarters: Chuo-ku, Fukuoka; President: Kentaro Iemoto), operator of the bike-sharing service 'Charichari', is launching a tie-up campaign to celebrate the release of the movie 'Menkyo Henno!?' (License Return!?), which hits theaters nationwide on June 19, 2026.

In addition to selling limited quantities of 'Safe Outing Gift Sets' featuring original movie merchandise, which make ideal Father's Day gifts, the company will deploy 'Movie Collaboration Bicycles' in major areas and display special pop-ups within the app. Through Charichari, the company supports safe, secure, and active mobility for the senior generation.

Background of the Campaign In recent years, interest in 'voluntary return of driver's licenses' has increased due to the need to prevent traffic accidents caused by elderly drivers. However, for those who have enjoyed driving for many years, 'returning a license' presents various psychological and lifestyle challenges, such as loss of independence in movement and reduced opportunities for going out, which can impact health and well-being.

Resonating with the message of 'Menkyo Henno!?', starring Hiroshi Tachi, Charichari proposes a positive new alternative for movement with the tagline: 'If you're gripping a handlebar, choose Charichari.'

Gift Campaign Overview Two types of gift sets, designed to provide 'smart and safe outings,' will be sold in limited quantities for a total of 10 winners on the Charichari online store. Sales start date: June 3, 2026 (Wed) 1. Safe Outing Gift [Helmet] (Limited to first 5 sets): Set includes a helmet and movie-original tumbler. 2. Trial Ride Gift [Ride Ticket] (Limited to first 5 sets): Set includes discount tickets and movie-original card case. *All sets include a 'User Guide' for seniors.

Collaboration in Streets and Apps 1. 'Menkyo Henno!?' Collaboration Charichari: Promotional bicycles will operate in Fukuoka, Kurume, Kumamoto/Kikuyo, and Kyoto/Otsu areas. 2. App 'Special Pop-up': A promotional pop-up will appear within the app in all service areas.