Diana Launches Medicated Body Wash from New Men's Brand 'JIO'S'

Diana Inc. (Headquarters: Shibuya-ku, Tokyo; President: Akane Kamijo), a subsidiary of Ceres Inc. (Headquarters: Shibuya-ku, Tokyo; President & CEO: Satoshi Toki; Securities Code: 3696), is pleased to announce the launch of a new men's cosmetics brand, 'JIO'S,' and the release of its first product, 'JIO'S Medicated Body Wash.' Diana has developed and sold cosmetics for women who wish to remain beautiful forever, under the concept 'Beautiful in every way I am.' In recent years, the cosmetics market has expanded beyond a female-centric market, with demand for men's products growing. The compound annual growth rate (CAGR) is projected to be a remarkable 6.99% over the next few years. *1 This indicates a shift in men's beauty consciousness from basic grooming to a positive form of self-investment for self-improvement. Diana, which has primarily focused on women's products, has decided to launch the JIO'S Medicated Body Wash from the new men's brand 'JIO'S' to meet the needs of the recent market activation and growing demand for men's beauty. This product features a 'Woody forest' scent, reminiscent of a mystical forest, and prevents body and sweat odors that are a concern for men. With a focus on long-lasting fragrance, it creates a luxurious moment even after rinsing. Diana will continue to develop and sell products to meet the needs of many customers. *1: Reference 'Cosmetics Market Size, Share & Industry Analysis, By Category (Hair Care, Skin Care, Makeup, Others), By Gender (Male, Female), By Distribution Channel (Specialty Stores, Hypermarkets/Supermarkets, Online Channels, Others), and Regional Forecast, 2026-2034' (Fortune Business Insights). Feature 1: Prevents body and sweat odors. The active ingredients*2 remove sweat and unpleasant dirt, targeting the source of odors. It gently washes away sebum and pore dirt, leaving the skin refreshed without feeling tight. Feature 2: Prevents acne for smooth skin. The active ingredients Isopropyl Methylphenol and Dipotassium Glycyrrhizate prevent acne, leading to smooth skin. Feature 3: 'Woody forest' scent. A perfume-inspired fragrance that combines depth and strength with the elegance and relaxation of a sophisticated adult, creating a 'scent-sation' (= good impression). The rich aroma elevates the usual bath time into a moment of bliss. *2: Isopropyl Methylphenol (bactericidal/disinfectant), Dipotassium Glycyrrhizate (anti-inflammatory). Product Name: JIO'S Medicated Body Wash. Category: Quasi-drug. Content: 400mL. Scent: Woody forest. Release Date: May 17, 2026. Price: ¥2,480 (tax included). Purchase Location: Amazon. How to Purchase: Available at the URL below. https://www.amazon.co.jp/dp/B0GYQQ7FDG. ■Diana Inc. Company Profile. Company Name: Diana Inc. Representative: President Akane Kamijo. Location: Shibuya Sakuragaoka, 1-1-1 Shibuya Sakura Stage SHIBUYA Tower 21F, Shibuya-ku, Tokyo. URL: https://diana-inc.co.jp/. Diana Customer Service. Phone: 0120-042-333. ■Ceres Inc. Company Profile. Company Name: Ceres Inc. Representative: President & CEO Satoshi Toki. Location: Shibuya Sakuragaoka, 1-1-1 Shibuya Sakura Stage SHIBUYA Tower 21F, Shibuya-ku, Tokyo. URL: https://ceres-inc.jp/