Ceres Inc. to Make SQUIZ Inc., which Develops Online Medical Consultation Service "Oops", a Subsidiary

Ceres Inc. (Head Office: Shibuya-ku, Tokyo; President and Representative Director: Satoshi Minami; Securities Code: 3696; hereinafter "Ceres") is pleased to announce that it has acquired shares in SQUIZ Inc. (Head Office: Shibuya-ku, Tokyo; Representative Director: Tomoaki Hirano; hereinafter "SQUIZ") and made it a consolidated subsidiary. Through this, Ceres will significantly expand its online medical consultation domain and evolve into a comprehensive online medical consultation platform.

　Ceres' vision is "To realize a prosperous world through internet marketing," and it operates a mobile service business centered on the domestic leading point site "Moppy" and the affiliate program "AD.TRACK," as well as D2C (Direct to Consumer) business. In May 2022, as part of its D2C business, its subsidiary Salus Inc. (Head Office: Shibuya-ku, Tokyo; Representative Director: Asako Iwadate; hereinafter "Salus") launched the online medical consultation service "Any Pill" for birth control pills. Characterized by the convenience of receiving consultations 24/7, it has been used by approximately 200,000 women cumulatively※1.

　Meanwhile, SQUIZ, with the mission "To create a world where worries about mind and body do not limit life's possibilities," is a startup company whose main products are the "Oops" series of online medical consultation services covering areas such as AGA (male pattern baldness), ED (erectile dysfunction), gynecology, and mental health. With creative and brand strategies that lower the barrier to seeking consultation for sensitive areas, it is supported primarily by young people in their 20s and 30s, growing into a platform with over 100,000 members※2.

　Online medical consultation, through revised guidelines and fee revisions by the Ministry of Health, Labour and Welfare, is undergoing deregulation while maintaining medical quality, transitioning from a temporary measure to a standard medical infrastructure. Furthermore, as government-led healthcare DX initiatives boost market expansion, complex areas like AGA are particularly compatible with online consultations. The ability to receive consultations in a private environment reduces psychological burden, leading to expectations of increased consultation rates. Against this backdrop, Ceres has decided to make SQUIZ, which develops the online medical consultation service "Oops" for complex areas like AGA, a subsidiary.

　Through this acquisition, Ceres will be able to handle a wide range of medical consultation areas, including AGA, ED, and mental health, not limited to gynecology, evolving into a comprehensive online medical consultation platform. Moving forward, in addition to strengthening the online medical consultation platform business, Ceres aims to enrich the lives of more people by leveraging the user base of its point site "Moppy" and developing healthcare products utilizing the big customer data of both companies.

※1: As of June 2025, based on Salus research. ※2: As of March 2026, based on SQUIZ research.

＜Future Outlook＞

１． Evolution into a Comprehensive Online Medical Consultation Platform

　By combining "Any Pill," a birth control pill online consultation service with a female user base, and the "Oops" series of online consultation services, including AGA (male pattern baldness) with a male user base, we will realize a comprehensive online medical consultation platform strong in young men and women.

２． Leveraging the User Base of the Point Site "Moppy"

　By leveraging the user base of the point site "Moppy," we will strive to maximize value to make online medical consultations feel more accessible.

３． Development of Healthcare Products Utilizing Big Customer Data from Both Companies

　We will utilize the big customer data of both companies for the planning and development of healthcare products that cater to specific concerns.

＜"Oops" Service Overview＞

　"Oops" is an online medical consultation service that allows for the completion of medical consultations and prescription of medication entirely online. Currently, it offers "Oops HAIR" for AGA (male pattern baldness) consultations, "Oops LOVE" for ED (erectile dysfunction) consultations, "Oops WOMB" for gynecological consultations, and "Oops HEART" for mental health consultations, growing to a membership base of 100,000 people※2.

・Service URL: https://oops-jp.com/

■SQUIZ Company Overview

　Company Name: SQUIZ Inc.

　Representative: Tomoaki Hirano, Representative Director

　Location: Yayama Building 7F, 2-16-7 Yoyogi, Shibuya-ku, Tokyo

　URL: https://oops-jp.com/love/company/

■Ceres Inc. Company Overview

　Company Name: Ceres Inc.

　Representative: Satoshi Minami, President and Representative Director

　Location: Shibuya Sakura Stage, SHIBUYA TOWER 21F, 1-1 Sakuragaoka-cho, Shibuya-ku, Tokyo

　URL: https://ceres-inc.jp/