Cerebrix Inc. (Headquarters: Koto-ku, Tokyo / President and CEO: Kazuki Kitagawa, hereinafter "Cerebrix"), which supports corporate sales activities, announced today that its "Cerebrix Sales Research Institute," a research organization focused on occupations, technologies, and activities in sales, has jointly conducted a survey on the actual status of generative AI utilization in sales with IDEATECH Inc.'s research tool "Lisapii®," and has published the results in the "Report on the Actual Status of Generative AI Utilization in Sales Vol. 2."

【Survey Highlights】

- Daily use of generative AI by sales professionals reached 18.0% (a fourfold increase compared to 2024).

- Company policies shifted from "principle prohibition" to "company-wide recommendation," with less than 10% maintaining the former.

- Approximately 60% responded that the presence or absence of an AI utilization environment affects their "intention to seek employment or change jobs."

Cerebrix Sales Research Institute: https://www.eigyoh.com/column/eisouken-top

Report Download: https://www.eigyoh.com/column/eisouken19-sales-ai-katsuyou2

Report Overview / Survey Details

The "Report on the Actual Status of Generative AI Utilization in Sales" (hereinafter referred to as "this report") is a research report that clarifies the penetration and practical utility of generative AI surrounding sales professionals. The survey targeted 1,079 individuals engaged in corporate sales registered with an external research organization, without any restrictions on gender, industry, or employee size.

Survey Method: Internet survey conducted via "Lisapii®," a research data marketing service provided by IDEATECH Inc.

Survey Target: Salaried employees engaged in corporate sales.

Survey Period: October 21, 2025 - October 22, 2025

Survey Background and Topics

Generative AI Utilization in Sales Operations Shifts from "Trial" to "Daily"

This survey was conducted more than two years after the release of GPT-4, indicating that generative AI is transitioning from a "novel tool" to an "indispensable weapon" in sales operations. Particularly in sales, traditional business culture has relied on personalized methods such as "intuition, experience, and grit." However, facing structural challenges like the decline in Japan's productive labor population, sales labor productivity remains at a high level.

In this context, improving sales productivity is a critical issue that affects corporate competitiveness. While approximately 4.5% of individuals used generative AI at high frequency in the 2024 survey, this survey shows a sharp increase to 18% (a fourfold increase compared to 2024). Furthermore, over 53% of organizations have moved beyond the implementation phase to the phase of realizing productivity improvements.

Along with this progress in adoption, new challenges are also emerging. These are not about the "presence or absence of introduction" but rather the "quality of utilization," leading to disparities between organizations. The fact that the AI utilization environment is beginning to influence "corporate attractiveness" in acquiring and retaining excellent talent (valued by about 60%) suggests that AI is no longer just an efficiency tool but has transformed into a standard infrastructure that defines an organization's competitiveness itself.

This report details the adoption rate of generative AI in sales organizations, specific utilization tasks, contribution to productivity, and changes in management awareness. We encourage business owners and managers seeking to strategically deepen their use of generative AI, as well as sales representatives aiming to enhance their market value, to utilize this report for future strategy planning and skill updates.

Report Download: https://www.eigyoh.com/column/eisouken19-sales-ai-katsuyou2

Data and information from this report may be reprinted on social media, columns, etc., for non-commercial purposes only. When reprinting, please be sure to clearly state the credit "Cerebrix Sales Research Institute."

Introduction to Report Contents

Generative AI Adoption Status

Survey results for "Is generative AI introduced within your company?" (Left: 2024, Right: 2025)

In the 2025 survey, 39.7% of companies allowed or recommended generative AI "company-wide," a significant increase from 11.0% in 2024. Including usage in some departments, approximately 70% of companies officially permit generative AI utilization in some form.

On the other hand, companies enforcing "principle prohibition" decreased to less than 10%, revealing a shift in policy from complete prohibition to conditional utilization with guideline development. Generative AI is moving beyond the trial stage and is becoming established as formal operational infrastructure in sales operations.

Generative AI Usage Frequency

"Please tell us your generative AI usage frequency" survey results (Left: 2024, Right: 2025)

In the 2025 survey, 18.0% of sales professionals reported "daily use" of generative AI, a fourfold increase from 4.5% in 2024. Furthermore, including those who use it "several times a week or more," over half (52.2%) utilize generative AI on a daily basis, indicating rapid penetration into the field.

This suggests that generative AI is transitioning from a supplementary tool for specific tasks to a daily operational foundation supporting sales activities.

AI Environment and Job Change Intentions

"Does having an environment where generative AI can be actively utilized become an important factor when choosing a company?" survey results

A total of 60.0% of sales professionals (17.1% "very important," 42.9% "consider to some extent") responded that they prioritize an "environment where generative AI can be actively utilized" when considering a job change. The generative AI utilization environment is beginning to be positioned not just as a means of operational efficiency but as a prerequisite for attracting excellent talent.

On the other hand, only 16.3% responded "do not consider it important at all," suggesting that a passive corporate stance towards AI utilization may be disadvantageous in terms of recruitment and talent retention. The generative AI environment is transforming from a welfare benefit to a digital standard infrastructure supporting career development.

About Cerebrix

Cerebrix Inc. is a company that transforms business processes through human power and provides services that become "growth enablers" for its clients. We have supported approximately 1,400 companies, including major manufacturers (daily goods, food, precision equipment, etc.), major telecommunications carriers, major life insurance companies, major IT companies, and major retail companies, as well as promising venture companies, in areas such as sales, marketing, lead generation, and recruitment. We stand on the front lines with our clients, share their challenges, work alongside them, and directly support problem-solving and revenue improvement.

【Company Profile】

Company Name: Cerebrix Inc.

Headquarters Address: 7F, Ariake Central Tower, 3-7-18 Ariake, Koto-ku, Tokyo 135-0063, Japan

Representative Director: Kazuki Kitagawa

Business Activities: Business Process Transformation (BPX) business, primarily in sales activities, marketing activities, recruitment activities, and the retail distribution domain / public BPO domain.

Established: May 1998

Corporate Website: https://www.cerebrix.jp/

【Contact for Inquiries】

Cerebrix Inc.

Cerebrix Sales Research Institute

Email: eisouken-support@cerebrix.jp

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  • Source: PR TIMES
  • Category: News