What is the AI usage rate among salespeople?

As of October 2025, 18.0% of salespeople use AI daily, a fourfold increase from the previous year.

Has the company policy on AI usage changed?

Yes, it has changed significantly. The 'principle of prohibition' has decreased to less than 10%, and many companies have shifted their policy to 'company-wide recommendation'.

Is being able to use AI advantageous for job hunting?

Yes. According to the survey, about 60% of respondents stated that the availability of an AI usage environment influences their job hunting or job changing intentions, indicating that it is beginning to be seen as an important skill.

Daily Use of Generative AI Among Sales Professionals Quadruples in One Year, Latest Survey Report Vol. 2 Shows Integration into Business Infrastructure

Published Mar 31, 2026 7:00 PM ・ Updated Jun 28, 2026 8:14 PM ・ 5 min read ・ Source: PR TIMES

A survey by Cerebrix Sales Research Institute reveals that the daily use of generative AI among sales professionals has surged to 18.0%, a fourfold increase in one year. Corporate policies are shifting from 'principle prohibition' to 'company-wide recommendation,' highlighting AI's growing role as essential business infrastructure.

Cerebrix Corporation (Headquarters: Koto-ku, Tokyo; President: Kazuki Kitagawa), a company supporting corporate sales activities, has released the "Survey Report on the Use of Generative AI in Sales Vol. 2." The report was compiled by its research institution, the Cerebrix Sales Research Institute, which conducts research and analysis on professions, technologies, and activities in sales, in collaboration with the research tool "Riservi®" provided by IDEATECH Inc.

【Highlights of this Survey】

・Daily use of generative AI among sales professionals reached 18.0% (a fourfold increase compared to 2024).

・Corporate policies of 'principle prohibition' decreased to less than 10%, shifting towards 'company-wide recommendation'.

・Approximately 60% responded that the availability of an AI-powered environment influences their 'intention to seek or change jobs'.

Cerebrix Sales Research Institute: https://www.eigyoh.com/column/eisouken-top

Report Download: https://www.eigyoh.com/column/eisouken19-sales-ai-katsuyou2

Report and Survey Overview

The Survey Report on the Use of Generative AI in Sales (hereafter, this report) is a research document intended to clarify the penetration and practical use of generative AI surrounding the sales profession. The survey was conducted without restrictions on gender, industry, or employee size, targeting 1,079 individuals engaged in corporate sales registered with an external research organization.

Survey Method: Internet survey using the research data marketing service "Riservi®" provided by IDEATECH Inc.

Survey Target: Company employees engaged in corporate sales.

Survey Period: October 21 to October 22, 2025.

Survey Background and Topics

Generative AI in Sales: From 'Trial' to 'Daily Routine'

This survey was conducted more than two years after the release of GPT-4. In the sales field, generative AI is transitioning from a 'novel tool' to an 'indispensable weapon' for practical work. Particularly in sales, person-dependent methods relying on 'intuition, experience, and grit' have been mainstream due to traditional business culture. However, with the decline in Japan's productive labor population...

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Source: PR TIMES
Category: Survey

Daily Use of Generative AI Among Sales Professionals Quadruples in One Year, Latest Survey Report Vol. 2 Shows Integration into Business Infrastructure

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