Panasonic Connect Drives Customer-Value-Centric Approach with Centric PXM

Centric Software® has announced the release of a success story with Panasonic Connect Co., Ltd.

Centric Software provides AI-powered enterprise solutions that support everything from product planning to market launch. It assists in strategic and executable digital transformation across a wide range of industries, including consumer electronics, fashion, luxury, food & beverage, cosmetics, and retail.

Panasonic Connect is the core company leading the Panasonic Group's B2B solutions business. It globally deploys hardware, software, and integrated solutions in the supply chain, public services, infrastructure, and entertainment sectors.

Under the purpose of 'Moving society from the frontline and connecting it to the future,' the company deeply engages with customer sites to drive the resolution of real-world problems and business innovation.

As the business expanded and the product portfolio grew, clear challenges emerged for Panasonic Connect:

• Product information dispersed by region

• Inefficient operations with text and images managed separately

• An environment where customers could not immediately access necessary technical information (dimensions, CAD data, etc.)

To achieve a consistent global customer experience, it was essential to integrate product information and digital assets to build a structured data foundation.

To address this challenge, Panasonic Connect implemented Centric PXM™ (formerly Contentserv's integrated PIM and DAM platform). It consolidated Product Information Management (PIM) and Digital Asset Management (DAM) into a single global platform. This integrated foundation enabled the company to establish a unified global product master, centralize management of images, videos, and technical documents, provide information in a standard format to each region, and enhance the customer self-service environment.

Mr. Akinori Sekiguchi, General Manager of the Digital Customer Experience Division at Panasonic Connect's Design & Marketing Headquarters, states:

'In customer experience, product information is just as important as customer data. By consolidating product content into Centric PIM and Centric DAM, we have enabled customers to get the information they need, when they need it. At the same time, we were able to establish a foundation of structured data that can be utilized by AI.'

With the implementation of Centric PXM, Panasonic Connect is advancing the realization of a consistent customer experience across regions and channels by globally integrating product information and digital assets. Furthermore, by establishing a structured data foundation, it is laying the groundwork to support AI-driven initiatives and continuous digital transformation.

Fabrice Canonge, CEO of Centric Software, says:

'Positioning product content as a strategic asset alongside customer data is a major step towards providing a better customer experience in all regions and channels. We are proud to work with Panasonic Connect to advance the global integration of product information, strengthen governance, and build an AI-ready foundation that supports future growth.'