"#FR2" Opens New Store "#FR2 Kinryu" in Yokohama Chinatown

Ceno Co., Ltd. (Headquarters: Shibuya-ku, Tokyo) announces that its apparel brand "#FR2" will open a new store, "#FR2 Kinryu," in Yokohama Chinatown on Saturday, April 25, 2026.

Named after the sacred "Kinryu" (Golden Dragon) with golden scales, based on Chinese legends and the Five Elements theory, this store will be the brand's 8th concept shop, following "#FR2 Ume," "#FR2 Getto," "#FR2 Yanagi," "#FR2 Nadeshiko," "#FR2 Minato," "#FR2 Tsuki," and "#FR2 Yotei."

Drawing inspiration from its Yokohama Chinatown location, the store adopts limited colors based on red and gold. In addition to items featuring graphics exclusive to "#FR2 Kinryu," popular archive designs of #FR2 will be updated and sold exclusively in "Kinryu" colors.

The lineup will offer a wide range of products including T-shirts, long-sleeve T-shirts, hoodies, sweatshirts, tracksuits, caps, and accessories. As a shop that embodies the worldview of #FR2 in a new location, it will feature an extensive array of items.

Through "#FR2 Kinryu," the brand will propose a new brand experience in this fresh location.

Store Information

#FR2 Kinryu

Opening Date: Saturday, April 25, 2026

Business Hours: 11:00 - 20:00

Address: 202-4 Yamashitacho, Naka-ku, Yokohama-shi, Kanagawa 231-0023

Product Overview

About #FR2

As the world transitions to photo-centric communication, the brand broadcasts its worldview primarily through Instagram. Under the concept of a rabbit photographer, it develops items themed as "clothes worn by photographers."

Web: https://fr2.tokyo/

Instagram: https://www.instagram.com/fxxkingrabbits/

Inquiries regarding this matter:

Ceno Co., Ltd.

Email: okuizumi@ceno.jp