In April, the effects of the major version update (Ver.5.0) of "CLIP STUDIO PAINT," which was released in March and well-received by creators worldwide, continued. As a result, both ARR (Annual Recurring Revenue) and the overall 3-month moving average total sales reached record highs. The churn rate also remained stable, and the business is progressing smoothly.
[Creator Support Business]
(1) 3-month Moving Average ARR for CLIP STUDIO PAINT Subscription Sales
(Note) ARR (Annual Recurring Revenue, which is the assumed sales amount for one year, assuming all contracts are renewed at the time of renewal) fluctuates monthly due to payment methods, with the number of days in a month varying every three months (28 business days in a normal month, 35 business days in a special month), and quarterly financial adjustments made at the end of each quarter. Therefore, a 3-month moving average is adopted.
<April Topic>
ARR reached a record high of 5.9 billion yen.
(2) CLIP STUDIO PAINT Churn Rate (Paid Contracts)
(Note) This is the cancellation rate (customer churn rate) based on the number of customers with paid CLIP STUDIO PAINT subscription contracts. It is calculated from the number of cancellations in the current month against the number of contracts at the end of the previous month. If one customer has multiple contracts, each contract is calculated separately. Also, due to the nature of the product, which offers both annual contracts and monthly contract plans available only when needed, the same customer may repeatedly contract and cancel, and all such instances are included in the calculation.
<April Topic>
In March, the churn rate temporarily increased with the release of the major version update (Ver.5.0) of "CLIP STUDIO PAINT." However, it improved this month and fell below the target of 5%.
[Creator Platform Business]
(1) Number of Platform Users
(Note) This includes users of services provided in the creator platform business and users of CLIP STUDIO WEB services such as "CLIP STUDIO ASSETS."
[Overall]
(1) Trends in 3-month Moving Average Sales Breakdown for Creator Support Business and Creator Platform Business
(Note) Due to payment methods, the number of days in a month varies every three months (28 business days in a normal month, 35 business days in a special month), and quarterly financial adjustments are made at the end of each quarter. Therefore, a 3-month moving average is adopted.
Due to rounding down amounts less than one million yen in the calculation process, discrepancies may arise with consolidated results and other indicators.
Subscriptions refer to sales of the CLIP STUDIO PAINT subscription model. Tool sales include sales of perpetual license models and corporate licenses. Platform services include sales from CLIP STUDIO WEB services. Distribution solutions include sales related to e-books.
<April Topics>
① The 3-month moving average of total company sales reached a record high.
② Tool sales reached a record high.
③ Subscription sales reached a record high.
Information on products, services, and qualitative activities such as marketing and alliances is posted on our corporate website as needed.
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About CELSYS, Inc.
CELSYS will continue to provide tools that support creators' work, such as "CLIP STUDIO PAINT," and new service platforms that offer new venues for creators' activities in the expanding creator economy market for digital content creation and utilization. We aim to develop businesses that comprehensively support various activities in the "CREATOR JOURNEY" of creators worldwide, striving for a more colorful world connected by individual passions.
CELSYS Corporate Website: https://www.celsys.com/
IR/Investor Information: https://www.celsys.com/irinfo/
IR Questionnaire: https://www.celsys.com/
FACT BOX
- Source: PR TIMES
- Category: News
- Products / services: CLIP STUDIO PAINT / CLIP STUDIO ASSETS