Live Commerce App 'WABE' Achieves Strong Results in Apparel Lucky Bag Sales
The live commerce app 'WABE,' operated by Cellest Inc., saw strong results in a lucky bag sale conducted by the channel 'Zouneko Channel.' With 604 total viewers, the sale recorded 76 orders and a 12.6% conversion rate. The company, aiming to make live commerce a standard infrastructure, continues to promote new purchasing experiences through real-time communication.
📋 Article Processing Timeline
- 📰 Published: May 27, 2026 at 14:30
- 🔍 Collected: June 1, 2026 at 00:36 (106h 6m after Published)
- 🤖 AI Analyzed: June 2, 2026 at 00:10 (23h 34m after Collected)
Cellest Inc., which aims to make live commerce a standard infrastructure in Japan, announced that the live commerce channel 'Zouneko Channel,' operated by the agency 'Tokibana,' achieved strong results in an apparel lucky bag sale on the 'WABE' app on April 24. 'WABE' allows for the sale of mystery boxes where contents are not disclosed. In this stream, the company achieved a unit price of 6,000 yen and 76 orders. The total number of viewers was 604, with a peak of 436 concurrent viewers and a 12.6% conversion rate. 'WABE' is a platform based on the concept of 'Watch, Ask, Buy, and Enjoy,' enabling real-time communication between sellers and consumers. The company continues to aim for the establishment of live commerce culture.
FAQ
Do lucky bags sell well via live commerce?
Yes, the case study on WABE showed a strong conversion rate of 12.6%.