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Live Commerce Research Institute Releases Whitepaper 'How to Start Live Commerce: Preparation Steps for a Fail-Proof Launch'

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Apr 16, 2026 10:30 AM ・ Updated Jun 17, 2026 10:04 PM ・ 2 min read ・ Source: PR TIMES

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⚡ Key Points

Live Commerce Research Institute, an Osaka startup, has released a whitepaper on live commerce.
They operate the agency 'Tokibana' and the app 'WABE'.

Live Commerce Research Institute, an Osaka startup, has released a whitepaper on live commerce. They operate the agency 'Tokibana' and the app 'WABE'.

PRIMARY SOURCE PR TIMES View source Distributor: PR TIMES
Published: Apr 16, 2026

We are a startup company from Osaka aiming to make live commerce an infrastructure in Japan. Having entered the industry in 2017, we operate 'Tokibana', a specialized live commerce agency that produces and manages live commerce broadcasters, and 'WABE', an EC mall application exclusively for live commerce. Through 'Tokibana', we manage 'Zou Neko Channel', one of the largest live commerce channels in Japan with monthly sales exceeding 200 million yen.

FACT BOX

Source: PR TIMES
Category: Survey
Products / services: WABE

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Apr 16, 2026 10:30 AM — Distributor PR TIMES
Collected　Apr 16, 2026 11:01 AM
AI structured & analyzed　Apr 19, 2026 4:22 AM
Desk-reviewed & published　Apr 16, 2026 10:30 AM

FAQ

What is the title of the whitepaper released by the Live Commerce Research Institute?

The title of the released whitepaper is 'How to Start Live Commerce: Preparation Steps for a Fail-Proof Launch'.

Where is the startup company located and what is their main objective?

The startup company is located in Osaka, and their objective is to make live commerce an infrastructure in Japan.

When did the startup company enter the live commerce industry?

The startup company entered the live commerce industry in 2017.

What is the function of the application called WABE operated by the company?

WABE is an EC mall application that is operated exclusively for live commerce.

Which live commerce channel is managed through Tokibana and what are its sales?

They manage Zou Neko Channel through Tokibana, and its monthly sales exceed 200 million yen.

Cite this article — HOW TO CITE

Washin AI News Desk“Live Commerce Research Institute Releases Whitepaper 'How to Start Live Commerce: Preparation Steps for a Fail-Proof Launch'”AI News by Washin Village（和心村）, Apr 16, 2026. https://aeo.washinmura.jp/ai/cellest-co-jp/en/news/2026-04-19-live-commerce-research-institute-release

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