What are the main features of the WABE app?

Based on the concept of "Watch, Ask, Buy, Enjoy," it offers real-time product introduction/sales, mall functions, SNS DM functions, order status/customer data management, and data analysis features.

What was the order rate achieved in this broadcast?

Against a total of 325 viewers, 61 orders were placed, achieving an order rate of 18.8%. The average number of items per orderer was 2.97.

Live Commerce EC Mall App "WABE" Achieves Approximately 20% Order Rate in Character Goods Sales Broadcast, with Viewers

Q: What kind of channel is "Zouneko Channel"?

It is one of Japan's largest live commerce channels, selling a wide range of products including apparel, cosmetics, miscellaneous goods, and food since 2017, with monthly sales exceeding 200 million yen and over 970,000 peak viewers.

Published Apr 2, 2026 8:00 PM ・ Updated Jun 2, 2026 1:01 PM ・ 9 min read ・ Source: PR TIMES

Cellest Inc. announced that its live commerce dedicated EC mall app "WABE" achieved an order rate of approximately 20% during a character goods sales broadcast by "Zouneko Channel," a leading live commerce agency "Tokibana" channel with over 200 million yen in monthly sales.

Cellest Inc. (Headquarters: Osaka City, Osaka Prefecture; CEO: Hiroshi Sasaki; hereinafter "the Company"), which aims to establish live commerce as an infrastructure in Japan, is pleased to announce that its live commerce dedicated EC mall app "WABE" achieved an order rate of approximately 20% during a broadcast by "Zouneko Channel," Japan's largest live commerce channel operated by the live commerce specialized agency "Tokibana" with over 200 million yen in monthly sales, on Friday, February 20, 2026.

Broadcast Overview

・ Broadcast Date and Time: Friday, February 20, 2026, 12:00 PM - 1:00 PM

・ Content: Sales of character goods

・ Broadcast Channel: "Zouneko Channel" account within the live commerce dedicated EC mall app "WABE"

・ Live Commercer: Misaki

Results Overview

・ Total Viewers: 325 people

・ Maximum Concurrent Viewers: 253 people

・ Number of Orders: 61 orders

・ Number of Items Ordered: 181 items

・ Order Rate (Number of Orders / Total Viewers): 18.8%

・ Items Ordered per Person (Number of Items Ordered / Number of Orders): 2.97 items

What is the live commerce dedicated EC mall app "WABE"?

"WABE" is an EC mall app dedicated to live commerce, based on the concept of "Watch, Ask, Buy, Enjoy."

It serves as a live commerce platform connecting sellers (streamers) such as manufacturers/brands and live commercers with consumers (viewers).

In addition to allowing sellers to introduce and sell products while communicating with consumers in real-time through live streaming, it also features a mall function for purchasing products outside of broadcasts and an SNS DM function.

Furthermore, sellers can manage order status and customer data, and perform data analysis, all within "WABE."

・ App Name: WABE

・ Supported OS: iOS / Android

・ Service Website: https://wabelive.com/?utm_source=press

・ App Download URL: https://app.adjust.com/1pew8384

What is "Zouneko Channel"?

"Zouneko Channel" is a live commerce channel that has been selling a wide range of products, including apparel, cosmetics, miscellaneous goods, and food, both domestically and internationally, since 2017. It has won first place in numerous live commerce events. With a maximum total viewership of over 970,000 in a single broadcast, sales exceeding 100 million yen in one broadcast, and monthly sales surpassing 200 million yen, it boasts top-class sales performance in Japan.

We also accept requests for sales and PR, so please feel free to contact us.

【"Zouneko Channel" SNS Accounts】

・ TikTok (@kmkn___) https://www.tiktok.com/@kmkn___

・ Instagram (@zouneko_channel) https://www.instagram.com/zouneko_channel/

【"Tokibana" TikTokShop】 https://vt.tiktok.com/ZSAMp1Wpk/?page=TikTokShop (Accessible only from smartphones with the TikTok app downloaded)

About Cellest Inc., which aims to "establish live commerce as an infrastructure in Japan"

Our company is a startup aiming to establish live commerce as an infrastructure. We entered the industry in 2017 and are developing and operating the live commerce dedicated EC mall app "WABE," and also operate "Tokibana," a live commerce specialized agency that produces and manages live commercers.

Live commerce offers a new purchasing experience where products can be checked and purchased in real-time, solving the traditional online shopping problem of "it wasn't what I expected." We aim to establish a live commerce culture and realize a society where shopping is more enjoyable and convenient.

Company Profile

Company Name: Cellest Inc.

Address: 11F PMOEX Honmachi, 3-1-10 Honmachi, Chuo-ku, Osaka City, Osaka Prefecture

Established: July 31, 2019

Representative: Hiroshi Sasaki

Business Activities: Live Commerce Management Business, Live Commerce Platform Business

・ Corporate Website: https://cellest.co.jp/

・ Live Commerce Specialized Agency "Tokibana": https://tokibana.com/

・ Live Commerce Dedicated EC Mall App "WABE"

- Service Website: https://wabelive.com/?utm_source=press

- App Download: https://app.adjust.com/1pew8384

・ Representative's Official X: https://x.com/hiroza1220

・ Corporate Official X: https://x.com/Cellest_co

・ Corporate Official note: https://note.com/cellest/

・ Live Commerce Research Institute Official note: https://note.com/livecommercelab

FACT BOX

Source: PR TIMES
Category: News

Live Commerce EC Mall App "WABE" Achieves Approximately 20% Order Rate in Character Goods Sales Broadcast, with Viewers

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