Castee Music, a service that rewards users for adding BGM to SNS videos, surpasses 100 million total views

Castee Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director CEO: Shintaro Otake), which operates the co-creation entertainment DX platform "Castee," announces that "Castee Music," a service that rewards users based on views when they select BGM and post videos to SNS, has surpassed a cumulative total of 100 million views for SNS videos using registered music, in just 3.5 months since its launch.

• What is 'Castee Music'?

Castee Music is a service that allows users to earn rewards based on the number of views when they post videos to SNS using music listed on Castee Music. It is available for free to all SNS users, including influencers.

Castee Music Service Site: https://castee.com/music

• Music distribution starts today, March 31st, on 'Castee Music ad'

"Castee Music ad," a music promotion service for music labels utilizing "Castee Music," has received significant feedback since its service announcement on March 16th. Starting today, March 31st, multiple songs will be sequentially distributed through this service.

• What is 'Castee Music ad'?

Castee Music ad is a pay-per-play music promotion service for music labels that recreates the mechanism of songs going viral on SNS by building a system where songs are "used" as BGM in videos posted by creators on SNS. Creators can post videos on TikTok and Instagram using songs selected from Castee as BGM and earn rewards based on the number of views, thereby encouraging active song usage and maximizing exposure on SNS.

1. Industry's lowest playback unit price and a secure "pay-per-play" model

We adopt a "pay-per-play" model where rewards vary according to the number of views. We have also achieved the industry's lowest playback unit price, offering high cost performance. It can be implemented with a low budget, and placement ends once the ordered target number of views is reached, allowing for flexible operation.

2. Available in as little as 3 days. Easy to start with just song data

All you need are three items: song data, jacket image, and song title. Placement is possible in as little as 3 days from your request, allowing for speedy promotions tailored to trends.

3. Creator network with guaranteed safety

Only "safe creators" who have passed Castee's unique screening (SNS linkage to prevent impersonation, identity verification, anti-social checks, etc.) are eligible for view count calculation.

Inquiries regarding 'Castee Music ad'

Castee Inc. Sales Department: sales@castee.jp

• About Castee Inc.

Castee Inc. operates "Castee," a co-creation entertainment DX platform that transforms creators' creativity into value. Starting with technology, we aim to be an "infrastructure that creates new entertainment" and are expanding our business in Japan and Asia.

Company Profile

Company Name: Castee Inc.

Representative: Shintaro Otake, Representative Director CEO

Location: the Folks 5F, 2-18-19 Jingumae, Shibuya-ku, Tokyo

Established: March 14, 2022

Capital: 719,559,650 JPY (including capital reserve)

Business Activities: Co-creation entertainment DX platform business

URL: https://castee.com