AI Ad Optimization Tool "Cascade" Now Supports AI Generation of UGC Videos, Apparel Try-on UGC, and Product Motion Videos. AI Generation of Try-on UGC Videos is a Japan-First on an Ad Optimization Platform (Company Research)

Cascade Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director CEO: Kazuki Miyauchi) has begun offering a feature for automatically generating UGC (User Generated Content) style vertical video ads within its AI-powered digital ad optimization service "Cascade."

This update supports three formats: UGC videos, apparel try-on UGC, and product motion videos, making it accessible to a wide range of advertisers across various industries.

Notably, the provision of AI generation for UGC-style apparel try-on videos is a Japan-first on an ad optimization platform (as of May 2026, according to company research). This allows Cascade to provide an environment where the entire process of ad creative production, from still images to videos, can be completed on a single product.

The Spread of UGC Video Ads and Production Challenges

Vertical UGC videos are becoming a central creative format for advertising on major platforms including TikTok, Instagram Reels, and YouTube Shorts. While their natural expression, which downplays overt advertising, generates high engagement, their production requires casting, shooting, and editing processes, making cost and lead time current bottlenecks in operation.

Cascade's new feature addresses these production processes by replacing them with AI, lowering the barrier to utilizing UGC video ads and establishing an environment where multiple variations can be continuously improved through parallel testing.

New Features: Three UGC Video Formats

1. UGC Video Generation

By simply uploading product images, AI generates vertical videos that simulate scenes of actual product use. With natural compositions including speaker expressions, gestures, and narration, these creatives can be delivered as ads aligned with the brand's worldview.

Cosmetics Introduction - UGC Video URL: https://youtube.com/shorts/fer2D6bDNjE?feature=share

2. Apparel Try-on UGC [Japan's First on an Ad Optimization Platform - Company Research]

For apparel and fashion brands, this feature generates user-perspective try-on UGC videos based on product images and model images. Compared to shooting with actual models, it becomes easier to develop videos by size, color, and coordination unit, accelerating the speed of seasonal campaigns and SKU-level creative operations.

The provision of a feature that automatically generates UGC-style apparel try-on videos using AI based on product and model images, and allows for ad delivery and performance measurement to be completed within the same product, is a Japan-first on an ad optimization platform (as of May 2026, according to company research).

T-shirt Introduction - Try-on UGC Video URL: https://youtube.com/shorts/fR6zofg899k?feature=share

3. Product Motion Video

This generates videos where still product images move, rotate, and are showcased in usage scenarios. It effectively conveys product texture and shape, proving effective across various genres such as beverages, home appliances, cosmetics, and daily necessities.

Energy Drink - Product Video URL: https://youtube.com/shorts/Z0VzWj6n0Z8

Completing the Creative Production Cycle, from Still Images to Videos, on Cascade

Previously, Cascade primarily offered automatic generation and optimization of still image ads. With this update, both still images and videos can be generated, delivered, and measured for performance on the same product, enabling comparative testing of creatives across formats and the establishment of an improvement cycle. Companies that outsource video production can expect both reduced production lead times and cost savings.

Representative's Comment

"UGC videos are no longer just for a select few companies; they are becoming a necessary option for all advertisers. However, many companies are still unable to engage due to the burden of shooting and editing. Cascade's UGC video generation feature aims to delegate these production processes to AI, allowing operators to dedicate their time to the improvement cycle itself. We will eliminate 'things we wanted to do but couldn't' in ad operations, one by one."

Company Overview

Company Name: Cascade Inc. Representative: Kazuki Miyauchi Headquarters: Amie Hall, 1-1-3 Shibuya, Shibuya-ku, Tokyo Established: February 2025 Business Activities: Development and operation of Cascade / AI development contracting and marketing consulting services URL: https://cascaded.ai

*"Japan's First" Keyword: (No specific keyword provided in the original text, so leaving this as is based on the prompt's instruction to fill all items, even if by inference. The context implies the keyword is the claim itself.)