Kaoru Torii and Takayuki Nagashima of the IMC (Integrated Marketing Communication) department at CARTA ZERO (Headquarters: Minato-ku, Tokyo; CEO: Manabu Takahashi) won the 'Sponsor Award' in the vertical video category at the 13th 'BOVA (Brain Online Video Award),' an online video contest hosted by the monthly magazine 'Brain' (published by Sendenkaigi Co., Ltd.). The work was planned and produced in collaboration with Pyramid Film Inc. (Headquarters: Minato-ku, Tokyo; President: Kazuki Yamamoto). This project addressed the challenge from Toagosei Co., Ltd.: 'Create a video that makes teenagers and people in their 20s want to use Aron Alpha.' The team focused on 'Oshikatsu,' a cultural phenomenon among Gen Z. The winning work is featured in the March issue of 'Brain,' released on January 30th.
FACT BOX
- Source: PR TIMES
- Category: award
- Organizations: CARTA ZERO