[First Agency Partner in Japan] CARTA ZERO Launches Japan's First Discord Advertising Campaign

CARTA ZERO Inc. (Headquarters: Minato-ku, Tokyo; CEO: Manabu Takahashi; hereinafter 'CARTA ZERO') has been selected as the first advertising agency partner in Japan for Discord, a global communication platform boasting over 90 million DAU worldwide. Following this, the company has begun handling Discord advertising products and executed the first domestic Discord advertising campaign to support the Japanese launch of 'Rainbow Six Mobile,' a new title from major French game developer Ubisoft. This initiative utilizes 'Quests,' Discord's unique advertising format, to promote experiential marketing for game users.

Discord has surpassed 200 million monthly active users globally, and its usage is expanding in Japan, particularly among Gen Alpha, Gen Z, and gamers. Through the reward-based advertising format 'Quests,' the ad experience is integrated as part of gameplay, creating natural touchpoints and engagement between users and advertisers while using Discord.

(Full details regarding background, strengths, campaign overview, platform overview, and company information are included.)

Moving forward, as the first agency partner in Japan, CARTA ZERO will continue to actively utilize Discord advertising in the Asian region to support advertisers' marketing activities by providing high-value services.