CARTA ZERO Launches Service for Building Client-Specific Prediction Models and Ad Delivery Using "AMC Custom Models for Audiences"

CARTA ZERO Inc. (Headquarters: Minato-ku, Tokyo; Representative Director CEO: Manabu Takahashi; hereinafter "CARTA ZERO") will begin offering a service that utilizes "AMC Custom Models for Audiences" provided by Amazon Ads to build unique prediction models optimized for clients' business goals, and to provide end-to-end support from audience creation to Amazon ad delivery.

CARTA ZERO has been certified as an "Amazon Ads Advanced Partner," recognizing its advanced expertise in Amazon Ads.

Towards "Delivery Design Utilizing AI Prediction Models to Achieve Client-Specific KPIs"

In today's digital advertising market, tracking user behavior has become difficult from the perspective of privacy protection. Therefore, integrating data held by companies and vast behavioral signals on platforms to accelerate the optimization of ad delivery is an important factor.

In response to this trend, CARTA ZERO has made it possible to build audiences specialized in achieving each company's unique KPIs and to deliver Amazon ads using these audiences, leveraging "AMC Custom Models for Audiences," a new feature of AMC, Amazon Ads' secure analytical environment data clean room.

Amazon Signals × Independently Developed AI Models

"AMC Custom Models for Audiences" is a feature that enables the creation of unique AI-driven prediction models using datasets within AMC, via "AWS Clean Rooms ML." This feature allows for the secure combination of anonymized event-level Amazon Ads signals on AMC with 1st Party Data held by companies and 2nd Party Data held by other companies in a secure environment. By independently training models, bespoke audiences are constructed.

CARTA ZERO will maximize the use of this feature and, using its independently created prediction models, support audience building and Amazon ad delivery specialized for business goals according to specific cases, such as "new brand purchase prediction," "customer lifetime value prediction," and "churn probability prediction."

This enables ad delivery to "future purchasers" optimized for the needs of each case, rather than uniform segments.

◼️Specific AI Prediction Tasks (Use Cases)

・ New-To-Brand Prediction

Learns past conversion patterns and predicts potential customers highly likely to make a first purchase within one week.

・ Customer Lifetime Value (LTV) Prediction

Predicts not only short-term results but also long-term valuable customers, enabling strategic ad investment.

・ Churn Probability Prediction

Combines Amazon Ads signals with offline purchases to identify customers at high risk of churn and implement efficient retention measures.

As an "Amazon Ads Advanced Partner," CARTA ZERO will contribute to the further expansion of clients' businesses on the Amazon store and support companies' effective marketing activities by providing high-value-added services.