Piece to Peace Inc. (headquartered in Chiyoda-ku, Tokyo; CEO: Ryo Osawa), operator of 'CarryMe'—a matching service connecting businesses with professional freelance talent—has supported Artmarry Co., Ltd. in its direct-to-consumer (D2C) transformation. A case study detailing how professional talent assignments contributed to improved sales on ZOZOTOWN and the successful launch of a new brand has been published.

View the full case study

About Artmarry Co., Ltd.

Artmarry Co., Ltd., part of the Daimaru Development Group, is headquartered in Gifu City and engages in the planning, manufacturing, and wholesale of women's apparel.

Challenges Faced

Establishing a D2C and e-commerce business was an urgent priority.

The company lacked expertise in driving sales growth on ZOZOTOWN.

There was a shortage of personnel and internal structure capable of proposing and executing sales-boosting strategies and content distribution for e-commerce platforms.

Results Achieved

Conversion rate (CVR) improved from approximately 0.5% to 1%. WEAR referrals now account for about one-third of all purchases, significantly enhancing customer touchpoints.

A new brand was successfully launched within just 1–2 months.

The company established a scalable structure capable of pursuing substantial monthly revenue growth.

Comment from Mr. Miyata of Artmarry Co., Ltd. (excerpt)

“For us, who previously struggled with content creation and dissemination, the presence of professional talent has been incredibly reassuring. We’ve gained access to insights we could never have obtained otherwise. We’re now launching targeted new product lines one after another, and we believe this unprecedented speed is only possible because we can leverage highly skilled professionals who are ready to contribute from day one.”

Full article available here:

https://carryme.jp/agent/case-artmarry/

About CarryMe

▶︎▶︎ [Free Download] CarryMe Service Guide (Includes Implementation Case Studies)

Our service, 'CarryMe,' operates on the concept of 'Professional Contracts for the Business World.' It supports the adoption and utilization of 'professional contracting,' where individuals commit to results through project-based freelance agreements.

Over 15,000 highly skilled, results-driven professionals are registered. Companies can assign experts—from strategy to execution—according to their required scope and volume.

Piece to Peace itself has utilized professional contracting since inception. For the first two years after launching its business, the company operated with zero full-time employees, building its team entirely from freelance professionals. Between 2017 and 2018, it achieved a sevenfold increase in revenue with just 10 freelance professionals and one full-time employee. In 2019, the company secured over 130 million JPY in funding from Persol Group and Keisuke Honda of HONDA ESTILO Co., Ltd. In 2022, it raised approximately 350 million JPY in a Series B funding round and has since grown into a service with over 10,000 registered professionals.

About Piece to Peace Inc.

Founded in 2009 under the mission of 'Connecting individual pieces (Piece) to create collective strength (Peace).' CEO Ryo Osawa recognized a shift in top talent’s values—from traditional reliance on 'full-time employment' and 'lifetime employment' toward a desire for autonomous careers where individuals control their work content, time, and location. At the same time, he observed that companies, despite facing a rapidly declining workforce, remained fixated on full-time hiring and underutilized professional freelance talent. In response, he officially launched CarryMe in 2016.

Corporate Name: Piece to Peace Inc.

Established: September 2009

Capital: 244.5 million JPY (including capital reserves)

※ In 2019, raised over 130 million JPY from Persol Group and Keisuke Honda of HONDA ESTILO Co., Ltd.; in 2022, raised approximately 350 million JPY in a Series B round

Head Office: 8F Nagatacho Grass Gate, 2-16-9 Hirakawa-cho, Chiyoda-ku, Tokyo 102-0093

CEO: Ryo Osawa

Company Website: https://piecetopeace.co.jp/

Business: Operates 'CarryMe,' a service supporting the adoption of professional contracts in the business world.

FACT BOX

  • Source: PR TIMES
  • Category: 事例