Seriously Committed to Elevating the Social Status of Childcare Workers

Towards a Society Where Childcare Workers Can Be Prouder of Their Work

Our company endorses "April Dream," an initiative to make April 1st a day for announcing dreams.
This press release represents the dream of Career Field Co., Ltd.

■ The Background to Realizing This Dream

Childcare workers are professionals with national qualifications in the childcare field, supporting the growth of children.
At the same time, they play a part in the social infrastructure that supports parents' employment and sustains local communities.

However, the social understanding and evaluation of their work, despite its importance and specialized nature, are still insufficient.
We believe that the shortage of childcare workers is not merely a difficulty in recruitment but a challenge stemming from the fact that the value of their work is not adequately conveyed to society.

Therefore, what is needed is not just to attract people, but to elevate the value of the childcare profession itself within society.

■ What is the Elevation of Childcare Workers' Social Status?

The elevation of childcare workers' social status is not merely about improving their image.

・Their professionalism being correctly understood by society
・Being chosen as a desired profession
・Each individual working in the field feeling proud

We believe that only through the accumulation of these factors will the social status of childcare workers truly rise.

■ Our Past Initiatives

Until now, we have not only provided recruitment support specialized in the childcare industry but have also continued to challenge ourselves to "nurture" childcare workers, not just "gather" them. This includes creating systems to train childcare personnel within communities, establishing environments where people can acquire childcare qualifications while working, and increasing opportunities to experience childcare work.

Connecting aspiring childcare professionals with the field through the operation of childcare personnel media.
Nurturing new childcare workers within communities through qualification support.
Re-framing the securing of childcare personnel as a community-wide issue, not just a problem for individual facilities, through collaboration with local governments.

The "elevation of childcare workers' social status" that we aim for lies at the extension of each of these practices.

■ What We Will Achieve Going Forward

We will work with local governments, childcare training schools, and local communities to elevate the social status of childcare workers.

In cooperation with local governments,
we will position childcare workers as a regional social infrastructure and promote human resource securing not merely as a recruitment issue but as a policy for nurturing talent within the community.

By increasing the number of applicants to universities and junior colleges that are childcare training schools,
we will protect the very entrance to learning about childcare. If the number of young people aspiring to be childcare workers decreases, the regional childcare infrastructure will shrink in the future. That is why supporting advancement to training schools is supporting the future of childcare.

To local communities,
we will convey that the work of childcare workers is not just about looking after children, but a highly specialized profession, and disseminate information to foster proper understanding and evaluation.

And we will create a society where childcare workers are not just called "important work," but are respected and chosen as a desired profession. This is not just for the childcare industry. We believe this is a necessary challenge to maintain a society where children can be born and raised with peace of mind.

Representative's Comment

The shortage of childcare workers is not a problem that can be solved by recruitment methods alone.
It is necessary to create a situation where the professionalism of childcare work is correctly understood, nurtured within the community, and chosen as a desired profession.

For over 20 years, we have been involved in recruitment support, human resource development, and regional collaboration in the childcare industry.
We will continue to work with local governments, training schools, and local communities to genuinely elevate the social status of childcare workers.