Captain Stag 50th Anniversary Project: Launching the 'CAPTAIN STAG 50TH GOLDEN ANNIVERSARY' Campaign
Captain Stag celebrates its 50th anniversary with a special campaign featuring limited-edition products and a receipt-based giveaway.
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- 📰 Published: March 31, 2026 at 21:00
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Captain Stag Co., Ltd. (Headquarters: Sanjo City, Niigata Prefecture; President: Fumio Takanami) is launching various initiatives under the title 'CAPTAIN STAG 50th GOLDEN ANNIVERSARY' to mark the brand's 50th anniversary in 2026. In addition to a special landing page detailing the brand's history and vision, the first phase includes: (1) a receipt-based giveaway campaign and (2) the release of 50th-anniversary limited-edition products.
Since its inception in 1976, Captain Stag has been dedicated to creating tools that make outdoor activities more accessible. This 50th-anniversary project serves as a milestone to express gratitude to the users and stakeholders who have supported the brand, while demonstrating a new challenge for the next 50 years.
▶ 50th Anniversary Special LP: https://www.captainstag.net/50th/
We will continue to host various events and projects throughout the year. Please stay tuned. In 2026, Captain Stag will energize the outdoor scene!!
1. Concept and Vision of the 50th Anniversary Project
The concept for the 50th anniversary is 'GOLDEN ANNIVERSARY.' For Captain Stag, this milestone is not just a look back, but a checkpoint to reaffirm the brand's stance for the next 50 years.
The brand's origin began with a single realization: the desire to bring the barbecue style seen in the U.S. to Japan. The first product, the 'Jumbo BBQ Grill Type A' released in 1976, was Japan's first BBQ grill. Since then, Captain Stag has continued to address the inconveniences of outdoor life and propose tools from the user's perspective.
Through this project, we will share our 50-year journey, our pride rooted in Tsubame-Sanjo craftsmanship, our commitment to adapting to changing lifestyles, and our determination to expand the joy and possibilities of the outdoors.
2. About the '50TH GOLDEN ANNIVERSARY Giveaway Campaign'
As a highlight of the 50th anniversary, we are holding a receipt-based giveaway campaign for customers who purchase over 3,000 JPY (tax included) of Captain Stag products.
Simply take a photo of your receipt with your smartphone and apply via the dedicated site to enter a lottery for 50th-anniversary limited-edition original products. A total of 500 winners will be selected. Additionally, all applicants will receive a 500 JPY coupon for the official online store.
■ Campaign Name: CAPTAIN STAG 50TH GOLDEN ANNIVERSARY Giveaway Campaign
■ Period: April 1, 2026 (Wed) - July 31, 2026 (Fri)
* Receipt validity: March 1, 2026 (Sun) - July 31, 2026 (Fri)
* Application deadline: August 10, 2026 (Mon) 23:59
■ Eligibility: Receipt for purchase of Captain Stag products over 3,000 JPY (tax included) (EC invoices are also accepted)
■ How to Apply: Take a photo of the receipt and upload it to the dedicated site
■ Winners: 500 people in total via lottery
■ Benefits: Limited original products. Plus, a 500 JPY coupon for all applicants.
3. Release of Limited Edition Products
50th-anniversary limited-edition commemorative items are also being released, with sales starting sequentially from March 20, 2026. Some stores are already reporting sell-outs, so please purchase early.
The collection includes everything from fire pits and tables that evoke the brand's origins, to Sierra cups showcasing Tsubame-Sanjo metalworking, T-shirts and stickers featuring historical logos, commemorative plush toys, and even a collaboration model with Citizen.
Since its inception in 1976, Captain Stag has been dedicated to creating tools that make outdoor activities more accessible. This 50th-anniversary project serves as a milestone to express gratitude to the users and stakeholders who have supported the brand, while demonstrating a new challenge for the next 50 years.
▶ 50th Anniversary Special LP: https://www.captainstag.net/50th/
We will continue to host various events and projects throughout the year. Please stay tuned. In 2026, Captain Stag will energize the outdoor scene!!
1. Concept and Vision of the 50th Anniversary Project
The concept for the 50th anniversary is 'GOLDEN ANNIVERSARY.' For Captain Stag, this milestone is not just a look back, but a checkpoint to reaffirm the brand's stance for the next 50 years.
The brand's origin began with a single realization: the desire to bring the barbecue style seen in the U.S. to Japan. The first product, the 'Jumbo BBQ Grill Type A' released in 1976, was Japan's first BBQ grill. Since then, Captain Stag has continued to address the inconveniences of outdoor life and propose tools from the user's perspective.
Through this project, we will share our 50-year journey, our pride rooted in Tsubame-Sanjo craftsmanship, our commitment to adapting to changing lifestyles, and our determination to expand the joy and possibilities of the outdoors.
2. About the '50TH GOLDEN ANNIVERSARY Giveaway Campaign'
As a highlight of the 50th anniversary, we are holding a receipt-based giveaway campaign for customers who purchase over 3,000 JPY (tax included) of Captain Stag products.
Simply take a photo of your receipt with your smartphone and apply via the dedicated site to enter a lottery for 50th-anniversary limited-edition original products. A total of 500 winners will be selected. Additionally, all applicants will receive a 500 JPY coupon for the official online store.
■ Campaign Name: CAPTAIN STAG 50TH GOLDEN ANNIVERSARY Giveaway Campaign
■ Period: April 1, 2026 (Wed) - July 31, 2026 (Fri)
* Receipt validity: March 1, 2026 (Sun) - July 31, 2026 (Fri)
* Application deadline: August 10, 2026 (Mon) 23:59
■ Eligibility: Receipt for purchase of Captain Stag products over 3,000 JPY (tax included) (EC invoices are also accepted)
■ How to Apply: Take a photo of the receipt and upload it to the dedicated site
■ Winners: 500 people in total via lottery
■ Benefits: Limited original products. Plus, a 500 JPY coupon for all applicants.
3. Release of Limited Edition Products
50th-anniversary limited-edition commemorative items are also being released, with sales starting sequentially from March 20, 2026. Some stores are already reporting sell-outs, so please purchase early.
The collection includes everything from fire pits and tables that evoke the brand's origins, to Sierra cups showcasing Tsubame-Sanjo metalworking, T-shirts and stickers featuring historical logos, commemorative plush toys, and even a collaboration model with Citizen.
FAQ
How do I enter the campaign?
Purchase over 3,000 JPY (tax included) of eligible products, take a photo of the receipt, and upload it via the dedicated website.
Where can I buy the limited edition products?
They are available at the official online store, CAPTAIN STAG STAND stores, WEST stores, and other authorized retailers.
Is there a benefit for all applicants?
Yes, all applicants will receive a 500 JPY coupon valid at the official online store.