CAMPFIRE Announces New Management Structure
CAMPFIRE, Japan's largest crowdfunding platform, announced a new executive lineup, including the appointment of Shoshi Mita as Executive Officer CGO, to further expand its business.
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- 📰 Published: March 31, 2026 at 22:30
CAMPFIRE Co., Ltd. (Headquarters: Shibuya-ku, Tokyo / Representative Director: Makoto Nakajima / hereinafter, "the Company"), which operates "CAMPFIRE," Japan's largest crowdfunding platform, announced the following executive personnel changes. Under the new management structure, we will strive to achieve our mission through further expansion of our crowdfunding business.
◾️ About the New Management Structure
CAMPFIRE's mission is to "circulate all value, starting from aspirations," and we develop businesses that expand the aspirations, roles, and possibilities of each individual. With this organizational change, we welcome Shoshi Mita, who has previously led business growth as CGO (Chief Growth Officer), as an Executive Officer. This will further accelerate the construction of a "continuously developing growth structure" that integrates community and fan marketing into crowdfunding. By deepening the relationship between project creators and supporters through both data and strategy, we will optimize the value circulation of the entire platform, balancing CAMPFIRE's cherished stance of supporting "small individual aspirations" with dramatic business growth as an organization at a high level.
Directors
・Representative Director: Makoto Nakajima
・Director: Kenichiro Fujisaki
・Outside Director: Mari Sakuramoto
・Outside Director: Yuta Tsuruoka
・Outside Director: Shohei Hayashi
・Outside Director: Kensuke Murashima
Executive Officers
・Executive Officer CEO: Makoto Nakajima
・Executive Officer COO: Kenichiro Fujisaki
・Executive Officer CFO: Hiroyuki Oshima
・Executive Officer: Akiko Takayama
・Executive Officer: Shotaro Iwai
・Executive Officer: Yuki Fujiwara
・Executive Officer: Azusa Endo
・Executive Officer CGO: Shoshi Mita (New Appointment)
Introduction of Management Team: https://campfire.co.jp/board/
■ Introduction and Comment from the Newly Appointed Executive Officer
<Comment>
I have been appointed as Executive Officer CGO. Starting from CAMPFIRE's MVV (Mission, Vision, Value), I will implement a growth structure where project creators' challenges continue and value circulates by combining crowdfunding with community. I will work towards sustainable business growth and the creation of new value, with the maximization of project creator LTV (Lifetime Value) as my core focus.
About CAMPFIRE Co., Ltd.
With the mission of "circulating all value, starting from aspirations," CAMPFIRE operates "CAMPFIRE," Japan's largest crowdfunding platform. It is utilized by various individuals, creators, companies, NPOs, schools, and local governments.
Company Name: CAMPFIRE Co., Ltd.
Representative: Makoto Nakajima, Representative Director
Location: Hillside Terrace F-201, 18-8 Sarugakucho, Shibuya-ku, Tokyo
Establishment Date: January 14, 2011
Capital: 7,349,350,000 JPY (including capital surplus) *As of end of January 2026
Business Activities: Planning, development, and operation of crowdfunding business
FAQ
What is the purpose of CAMPFIRE's new management structure?
It aims to further expand the crowdfunding business and accelerate the realization of its mission: 'Circulating all value, starting from aspirations.'
Who is the newly appointed Executive Officer CGO?
Shoshi Mita, who has previously led business growth as CGO, has been newly appointed as Executive Officer CGO.
What are the pillars of CAMPFIRE's new growth strategy?
To integrate community and fan marketing into crowdfunding, building a continuously developing growth structure.