Calbee Potato Co., Ltd. (Headquarters: Obihiro City, Hokkaido; President and Representative Director: Kazuya Tazaki) will launch a new product, "Potato Salad Base Plain," which allows for easy homemade potato salad, nationwide on September 1, 2026 (Tue).
"Potato Salad Base Plain" Package
◆Background of Launch
Potato salad is a staple home-style potato dish, ranking alongside curry rice, stew, and nikujaga (※1). However, it is also a dish with a high cooking hurdle, with many steps and time-consuming preparation, and the outcome can vary depending on the condition of the potatoes.
With this in mind, we are launching a product that allows anyone to easily make potato salad simply by mixing it with hot or cold water, their preferred ingredients, and seasonings. It uses flaked Hokkaido-grown potatoes, eliminating the need for tedious peeling, cooking, and mashing. Cooking is possible in a short time without using a stove or microwave.
Furthermore, one bag makes enough potato salad for about 4 potatoes, and the package has a zipper, so you can use only the amount you need, when you need it. It is useful for adding an extra dish on busy days and can be used in a wide range of situations.
Calbee Potato will continue to create new value for potatoes and aim to enable producers to farm with peace of mind.
◆Product Features
1 Easy preparation by simply mixing with hot or cold water
Add "Potato Salad Base Plain" to a bowl with hot or cold water, mix, and then add your favorite ingredients and seasonings. Anyone can easily make potato salad without using a stove or microwave.
2 Hokkaido-grown potatoes as they are, in flake form
Made with 100% Hokkaido-grown potatoes, you can enjoy the original flavor of potatoes. Since it is an unseasoned plain type, it can be used not only as mashed potatoes but also for a wide range of arrangements such as "croquettes" and "imomochi" (rice cakes made with potato).
3 Room temperature storage possible, convenient for stocking up
It can be stored at room temperature for a long time, making it useful for emergency preparedness and as a pantry staple.
◆Reference Material
※1 [Frequency of Homemade Potato Dishes]
Survey by Calbee Potato: March 2023 quantitative survey of 506 women who cook potato dishes
Frequency of Homemade Potato Dishes
◆Product Overview
Product Name
Potato Salad Base Plain
Contents
120g
Price
Open
Release Date
September 1, 2026 (Tue)
Sales Area
Nationwide
* The start of sales may vary depending on the retail store. * Some stores may not carry this product or may be sold out.
◆How to Make Potato Salad (approx. 2 servings)
Recipe
◆Arrangement Recipes
Crispy Croquettes Potato Cheese Oyaki
FACT BOX
- Source: PR TIMES
- Category: 新商品発売