Calbee Kaitsuka Sweet Potato Holds First Fan Meeting in Ibaraki: 35 Fans Enjoy Freshly Baked Sweet Potatoes and Topping Experience

Calbee Kaitsuka Sweet Potato Co., Ltd. (Headquarters: Kasumigaura City, Ibaraki Prefecture; President: Kuniyuki Ando) held its first fan meeting on Sunday, May 31, 2026, at its headquarters in Kasumigaura City, Ibaraki Prefecture. This event was part of the Calbee 'Fan With! Project', an initiative by the Calbee Group started in 2024 to engage with fans.

Participants were recruited from among the official LINE friends of 'Kuradashi Yakiimo Kaitsuka', members of its online shop, and followers of the official X account (@calbeekaitsuka). A total of 35 fans attended.

The event included an introduction to the Sweet Potato Research Institute, a baked sweet potato topping experience, and a quiz competition.

For the topping experience, freshly baked sweet potatoes were brought directly from the factory to the venue. Attendees enjoyed combinations with six types of toppings (salt, fresh cream, vanilla ice cream, fruit granola, melted butter, and keema curry) that employees had carefully selected for the day. The melted butter topping was particularly well-received, while some participants commented that the plain sweet potato was the most delicious, creating a lively atmosphere.

In the quiz competition, participants faced challenging questions about sweet potatoes. The winning group achieved a perfect score, surprising even the employees with their deep knowledge, prompting remarks like 'As expected of Kaitsuka fans.'

Employees from various departments within the company participated in organizing the event, deepening their interaction with the fans.

[About the Calbee 'Fan With! Project']
The Calbee 'Fan With! Project' is a nationwide fan meeting initiative that began in 2024. In its first year, it was held at 17 locations across Japan, with approximately 600 fans participating. In the 2025 fiscal year, the project expanded to include group companies, and on Saturday, March 21, 2026, the first overseas fan meeting was held in Hong Kong. To date, over 1,000 fans and approximately 700 employees have interacted through this project.

About Calbee Kaitsuka Sweet Potato Co., Ltd.
Founded in 1967, the company is one of Japan's largest wholesale distributors specializing in sweet potatoes, with sales expanding both domestically and internationally. With the mission of 'cultivating new value for sweet potatoes', it develops high-value-added products, including original brands. It joined the Calbee Group in April 2020 and is responsible for strengthening the group's agribusiness as part of its long-term vision.

Corporate website: https://www.calbee-ksp.co.jp/
Official X: https://x.com/calbeekaitsuka

About the Calbee Group
Since its founding in 1949, the Calbee Group has valued the blessings of nature, creating deliciousness and enjoyment while contributing to people's healthy lives. Under its unchanging corporate philosophy, the group is working to solve various social issues to become a company that continues to challenge itself for over 100 years. The Calbee Group is creating a new future for food by embarking on transformations for its next phase of growth.

https://www.calbee.co.jp/