Calbee Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Makoto Ehara) will launch the 'Jagariko Genovese Pizza Flavor L Size,' a rich pizza flavor infused with aromatic basil, on a limited-time basis nationwide at convenience stores starting Monday, July 13, 2026. This new product comes from the 'Jagariko' brand, known for its unique manufacturing method that delivers a pleasant 'crispy at first, then crunchy' texture.
[Launch Background]
Launched in 1995 under the concept of a snack 'that high school girls can carry in their bags,' Jagariko has become a long-selling product with over 30 years on the market. It stands out as a snack offering a uniquely enjoyable texture achieved through proprietary production techniques.
In the snack food market, Italian-inspired flavors are among the most popular across generations. This time, Calbee focuses on 'Genovese Pizza,' a particularly beloved pizza flavor. Combined with Jagariko’s distinctive texture, each bite releases the rich aroma of basil and cheese. This product aims to deliver a deeply satisfying Genovese pizza flavor perfectly matched with the Jagariko experience.
[Product Features]
● A refreshing basil aroma and rich cheese flavor that spread throughout the mouth, creating an addictive taste ideal for summer. Garlic and olive oil are added as accents to further enhance the fragrance of basil.
● The packaging features a vibrant three-color background inspired by the Italian national flag, with a large image of Genovese pizza prominently displayed. The lively, appetizing design conveys the Italian-themed world of this new flavor.
[Product Overview]
Product Name
Jagariko Genovese Pizza Flavor L Size
Content Weight
66g
Price
Open price (approximately JPY 235 including tax)
Launch Date / Sales Area
July 13, 2026 (Monday) / Nationwide at convenience stores
※ Actual availability may vary slightly by retailer.
※ Some stores may not carry the product, or sales may end early due to stockouts.
Related URL
Official 'Jagariko' Website: https://www.calbee.co.jp/jagarico/
FACT BOX
- Source: PR TIMES
- Category: New Product