New 'Jagabee' Series Celebrating Regional Flavors Launches! First Up: 'Jagabee Kyushu Soy Sauce Flavor' with Sweet Soy Sauce and Chicken Broth Umami

Calbee, Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Shin Ehara) will launch 'Jagabee Kyushu Soy Sauce Flavor' as a 'Regional Flavor' from its 'Jagabee' line, which is known for its potato taste and unique texture. The product will be available exclusively at convenience stores nationwide from Monday, June 15, 2026, for a limited time.

[Launch Background]
'Jagabee' is a popular snack brand launched in 2006, made with unpeeled potatoes for an authentic potato flavor and a distinctive crispy, crunchy, and fluffy texture.
This new 'Regional Flavors' series allows consumers to easily enjoy region-specific tastes with 'Jagabee', and will be sold exclusively at convenience stores. The first flavor is Kyushu soy sauce, beloved in the Kyushu region for its sweetness. This flavor profile has already proven highly popular in products like potato chips. This limited-edition 'Jagabee' offers an addictive balance of sweetness and umami that fans of 'Kyushu soy sauce' flavored snacks will enjoy.

[Product Features]
● The flavor replicates the mellow sweetness of Kyushu soy sauce, a familiar taste in the region. The lingering umami of chicken broth makes it irresistibly moreish.
● The packaging uses 'murasaki' (another name for soy sauce) as its base color, conveying a sense of quality. It features an illustration of 'Potta', the 'Jagabee' mascot character, depicted in the style of a casual kimono worn by the famous Kyushu figure Saigo Takamori, emphasizing the local flavor.

[Product Overview]
Product Name: Jagabee Kyushu Soy Sauce Flavor
Content Weight: 36g
Price: Open (Estimated retail price around 170 yen including tax)
Release Date/Sales Area: Monday, June 15, 2026 / Nationwide convenience stores
*Availability may vary by store; products may be sold out.
*Actual release dates may vary slightly by retailer.
Product Information: 'Jagabee' Official Website: https://www.calbee.co.jp/jagabee/