11 Food and Beverage Companies Collaborate to Support Hokkaido's Future, Establishing 'FOOD CAREER HOKKAIDO'
Key facts
- 11 Food and Beverage Companies Collaborate to Support Hokkaido's Future, Establishing 'FOOD CAREER HOKKAIDO'
- Eleven companies, including Calbee, Sapporo Breweries, and Megmilk Snow Brand, have formed 'FOOD CAREER HOKKAIDO' to address labor shortages in Hokkaido. Through joint recruitment and educational initiatives, they aim to convey the appeal of working in the food industry to the next generation.
- Source: PR Times
- Date: May 26, 2026
Direct answer
Eleven companies, including Calbee, Sapporo Breweries, and Megmilk Snow Brand, have formed 'FOOD CAREER HOKKAIDO' to address labor shortages in Hokkaido. Through joint recruitment and educational initiatives, they aim to convey the appeal of working in the food industry to the next generation.
- Citation
- 11 Food and Beverage Companies Collaborate to Support Hokkaido's Future, Establishing 'FOOD CAREER HOKKAIDO' (May 26, 2026), PR Times
- Source
- PR Times
- Date
- May 26, 2026
Eleven companies, including Calbee, Sapporo Breweries, and Megmilk Snow Brand, have formed 'FOOD CAREER HOKKAIDO' to address labor shortages in Hokkaido. Through joint recruitment and educational initiatives, they aim to convey the appeal of working in the food industry to the next generation.
📋 Article Processing Timeline
- 📰 Published: May 26, 2026 at 23:00
- 🔍 Collected: May 26, 2026 at 14:31
- 🤖 AI Analyzed: May 26, 2026 at 15:41 (1h 9m after Collected)
[Background of Establishment]
Hokkaido, with its abundant nature and vast land, plays a significant role in food supply, producing and manufacturing essential items for our dining tables.
However, Japan's food self-sufficiency rate remains at a low level of 38%, making its maintenance and improvement a national challenge.
Furthermore, Hokkaido is experiencing a severe labor shortage across the food industry due to the migration of the younger generation out of the region. In response to this situation, companies and organizations based in Hokkaido that have been deeply involved in the 'food' sector—from raw material procurement to production and manufacturing—have agreed to unite beyond individual corporate boundaries to address these common issues and translate them into concrete actions.
As a first step, the alliance has begun recruitment activities targeting high school students, university students, and vocational school students across Japan.
[Planned Recruitment Activities]
- Implementation of joint job fairs to convey the appeal of working in Hokkaido (for high school students, university students, and the general public).
- Development of career education sessions conducted by participating companies/organizations for high school students outside of Hokkaido.
- Strengthening the recruitment of technical personnel essential for supporting the food and agricultural sectors.
*Participation in each measure will be at the discretion of each participating company or organization based on their situation, and not all participating companies or organizations will necessarily participate in all measures.
FAQ
What is the 'Hokkaido Food Industry Talent Activation Alliance (FOOD CAREER HOKKAIDO)'?
It is a collaborative alliance established by 11 food and beverage companies in Hokkaido to address common issues such as population decline and talent shortage, and to promote the appeal of the food industry to the next generation.
Which companies are part of the alliance?
Calbee, Calbee Potato, Sapporo Beer, Shinsei-en, Japan Beet Sugar Manufacturing, Nippon Ham, Nippon White Farm, Nippon Foodpacker, Hokuren Agricultural Cooperative Federation, Snow Brand Milk Products, and Yotsuba Milk Industry, totaling 11 companies.
What specific recruitment activities are planned?
Joint information sessions (for high school students, college students, and the general public), career classes for out-of-prefecture high school students, and intensified recruitment of technical talent are planned.
Why was this alliance established?
It was established due to the recognition that companies need to collaborate beyond their individual frameworks to address the serious issues of youth outflow and talent shortage in Hokkaido, which boasts rich natural resources.
Will all companies participate in every initiative?
No. Participation in each initiative will be decided based on the judgment and circumstances of each participating company or organization, and not all companies will participate in every initiative.