New 'Zeppin Kappa Ebisen' Flavored with Japanese Specialty Ingredients: Naruto Salt & Wasabi / Hokkaido Grilled Scallop & Black Pepper

Calbee, Inc. (Head Office: Chiyoda-ku, Tokyo; President & CEO: Makoto Ehara) is launching two new products from its famous 'Kappa Ebisen' line, known for the catchphrase 'Can't stop, won't stop♪'. Specifically designed as a snack to accompany alcoholic beverages, 'Zeppin Kappa Ebisen Naruto Salt*1 & Wasabi Flavor' and 'Zeppin Kappa Ebisen Hokkaido Grilled Scallop*2 & Black Pepper Flavor' will be pre-released at convenience stores nationwide starting Monday, May 25, 2026. The products will be available at other retail stores from Monday, June 1, 2026. *1 Naruto City manufactured salt accounts for 51% of the total salt content. *2 Uses 0.02% Hokkaido scallops as scallop powder. 'Zeppin Kappa Ebisen Naruto Salt & Wasabi Flavor' 'Zeppin Kappa Ebisen Hokkaido Grilled Scallop & Black Pepper Flavor'. [Launch Background] The 'Zeppin Kappa Ebisen' series was launched in April 2020 to meet the demand for snacks to go with alcohol. It has been well-received as a 'Kappa Ebisen' series for at-home drinking, enriching customers' special 'drinking time'. This time, we are renewing the series with the desire to further share the unique, deep deliciousness of 'Zeppin Kappa Ebisen'. While we previously focused on combinations of 'Japan's specialty salt' and complementary ingredients, this renewal evolves to combinations of 'Japan's specialty ingredients' and flavors that suit them. We have also revamped the package design to establish the brand as one that provides a 'sophisticated adult time'. We aim to catch the eye of customers who are not yet familiar with the product and encourage them to pick it up, delivering a newly reborn 'Zeppin Kappa Ebisen'. [Product Features] ● The 'Zeppin Kappa Ebisen' series features a richer shrimp flavor than the regular 'Kappa Ebisen', with a satisfyingly large, firm texture and an exquisite taste from the combination of ingredients. This high-quality, special 'Kappa Ebisen' further enriches your special 'drinking time'. ● 'Zeppin Kappa Ebisen Naruto Salt & Wasabi Flavor' has switched from last year's 'Hamagyo Salt' to 'Naruto Salt', reducing sweetness for a sharper salty taste. You can enjoy the kick of wasabi and the taste of salt at the first bite, followed by the harmonious aftertaste of rich shrimp flavor and aroma. ● 'Zeppin Kappa Ebisen Hokkaido Grilled Scallop & Black Pepper Flavor' evolves from the 'Japanese specialty salt' x ingredient combination to 'Japanese specialty ingredient' x suitable flavor combination. This first product in the new line uses 'Hokkaido scallops' and features the flavor of charred soy sauce that enhances the taste of grilled scallops. ● The packaging features a new 'Zeppin' logo with enhanced visibility through the use of gold, creating a more luxurious impression than ever before. The design uses calm color schemes linked to the wasabi and scallop flavors, with images of the ingredients to convey a sense of quality and care. [About the Zeppin Club 'Can't stop, won't stop' Division] This is a fan community for 'Zeppin Kappa Ebisen' established in June 2022. As of February 2026, the number of registered members has surpassed 1,600. It is a place where fans who love alcohol and 'Zeppin Kappa Ebisen' gather. It's not just for Calbee to share product information; fans can connect and exchange information, such as their tasting notes, recommended alcohol pairings, and reports of #ZeppinFound!. It's a gathering of passionate 'Zeppin Kappa Ebisen' lovers with strong connections. [Product Overview] Product Name: Zeppin Kappa Ebisen Naruto Salt & Wasabi Flavor / Hokkaido Grilled Scallop & Black Pepper Flavor. Content/Price: 50g / Open (Estimated price around 160 yen including tax). Launch Date/Sales Area: May 25, 2026 (Mon) / Convenience stores nationwide. June 1, 2026 (Mon) / Retail stores other than convenience stores. *The actual launch date may vary slightly depending on the retailer. *Some stores may not carry the product, or it may be sold out. Product Information etc. 'Zeppin Kappa Ebisen' Official Website: https://www.calbee.co.jp/kappaebisen/zeppin/. The story behind the development of 'Zeppin Kappa Ebisen': https://note.calbee.jp/n/n4228ae7e4817. Zeppin Club 'Can't stop, won't stop' Division: https://zeppinbu.jp/. 'How Kappa Ebisen is made' video: https://www.calbee.co.jp/kappaebisen/factory/