Calbee, Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director, President and CEO: Makoto Ebara) will release "Potato Chips Soy Sauce W Mayo," which doubles the mayonnaise flavor of the "Potato Chips Soy Sauce Mayo" that was a regular product until February 2024, for a limited time at convenience stores nationwide starting May 25, 2026 (Monday).

[Background of Release]

The "Calbee Potato Chips" series is a long-selling brand that celebrated its 50th anniversary in September 2025. "Soy Sauce Mayo" was first released in 1998 and was sold year-round nationwide as a regular product until February 2024. After February 2024, due to numerous customer voices regretting its discontinuation and hoping for its revival, it was powered up to "Soy Sauce W Mayo" with double the mayonnaise flavor in April 2025. It was then released for a limited time at convenience stores. At that time, we received delightful feedback from customers such as "Thank you for the revival! I'm stocking up" and "Please sell it regularly" (excerpts), leading to this re-release. Compared to the previous product, the taste has been improved to be richer, appealing more to convenience store users. The flavor of the two types of soy sauce, which form the base, has been enhanced, and the mayonnaise flavor is distinctly felt. The product name and package design are aligned with the popular "Consomme W Punch" to indicate that it is a convenience store exclusive product. This product is designed to be enjoyed when you want to savor your own time.

[Product Features]

● These potato chips allow you to enjoy two types of soy sauce and double the mayonnaise flavor. You can distinctly feel the richness and umami of mayonnaise, while the deep, rich flavor of soy sauce creates an exquisite balance.

● The package expresses the rich taste with a dark background color and a "W" font that conveys the mayonnaise feel. The design also evokes the convenience store exclusive "Consomme W Punch," creating a sense of series. It follows the highly popular "Soy Sauce Mayo" design, making it recognizable to fans.

[Product Overview]

Product Name Potato Chips Soy Sauce W Mayo

Content 55g

Price Open (estimated price around 170 yen including tax)

Release Date May 25, 2026 (Monday)

Sales Area Convenience stores nationwide

*Actual release dates may vary slightly depending on the store.

*Some stores may not carry the product or may sell out.

["W for W" Present Campaign]

A campaign will be held on Calbee PR official X (@calbee_PR) where you can win instantly by following and reposting the account.

Period May 25, 2026 (Mon) 17:00 - May 31, 2026 (Sun) 23:59

Number of Winners 100 people

Prize A total of 12 bags (1 case), 6 bags of "Potato Chips Soy Sauce W Mayo" and 6 bags of "Potato Chips Consomme W Punch."

["Calbee Potato Chips" Celebrates 50th Anniversary]

"Calbee Potato Chips" was born in 1975 and celebrated its 50th anniversary in September 2025. In addition to a commitment to ingredients, Calbee has continued to evolve by using aluminum-laminated film for packaging to maintain product freshness, and by changing package designs, tastes, and textures to meet customer needs of the time. In addition to classic flavors such as "Usushio Aji," "Norishio," and "Consomme Punch," thousands of flavors have been developed, including regional and limited-time products. Currently, over 100 new products are sold annually, supported by many customers.

Special website: https://www.calbee.co.jp/potatochips50th/

~ "The History of Calbee Potato Chips" is introduced on note "THE CALBEE"! ~

50th Anniversary! Unraveling the History of "Calbee Potato Chips" ~ Pursuing "Deliciousness" and "Quality" ~

URL: https://note.calbee.jp/n/n255b4661b9e8

~ "The History of Calbee Potato Chips" is introduced on note "THE CALBEE"! ~

50th Anniversary! Unraveling the History of "Calbee Potato Chips" ~ Pursuing "Deliciousness" and "Quality" ~

URL: https://note.calbee.jp/n/n255b4661b9e8

[Calbee Official SNS]

Calbee Official Facebook http://www.facebook.com/Calbee.JP

Calbee Official Instagram http://www.instagram.com/calbee_jp/

Calbee Official LINE https://page.line.me/calbee_jp

FACT BOX

  • Source: PR TIMES
  • Category: New Product