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New Project with 12 Professional Baseball Teams! 'Calbee Pro Baseball Chips Campaign' Changed to Offer Experiences Connecting Children with Baseball

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Mar 28, 2026 12:59 AM ・ Updated Jun 28, 2026 4:19 PM ・ 2 min read ・ Source: PR TIMES

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New Project with 12 Professional Baseball Teams! 'Calbee Pro Baseball Chips Campaign' Changed to Offer Experiences Connecting Children with Baseball — Image: PR TIMES

⚡ Key Points

Calbee, Inc.
has revamped its long-running 'Pro Baseball Chips' campaign.
Replacing the traditional 'Lucky Card,' customers can now use the 'Calbee Ruby Program' app to win experiences like game tickets and card sets, starting March 26, 2026.

Calbee, Inc. has revamped its long-running 'Pro Baseball Chips' campaign. Replacing the traditional 'Lucky Card,' customers can now use the 'Calbee Ruby Program' app to win experiences like game tickets and card sets, starting March 26, 2026.

PRIMARY SOURCE PR TIMES View source Distributor: PR TIMES
Published: Mar 28, 2026

Calbee, Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Shin Ehara) has revised the mechanism for the 'Lucky Card' in its '2026 Pro Baseball Chips' (to be released April 27, 2026) and updated the application process to the 'Calbee Ruby Program.' Starting March 26, 2026, the campaign offers opportunities to win experiences that connect fans with professional baseball, such as game tickets and card sets. This is the first time since the inception of the product in 1973 that the Lucky Card has been replaced by an updated campaign.

FACT BOX

Source: PR TIMES
Category: campaign

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Mar 28, 2026 12:59 AM — Distributor PR TIMES
Collected　Mar 28, 2026 9:59 PM
AI structured & analyzed　Apr 15, 2026 4:05 AM
Desk-reviewed & published　Mar 28, 2026 12:59 AM

FAQ

What replaced the Lucky Card?

An application campaign via the 'Calbee Ruby Program' smartphone app has been introduced.

What are the key facts in this article?

Where is the primary source?

PR TIMES: https://prtimes.jp/main/html/rd/p/000001807.000030525.html

Cite this article — HOW TO CITE

Washin AI News Desk“New Project with 12 Professional Baseball Teams! 'Calbee Pro Baseball Chips Campaign' Changed to Offer Experiences Connecting Children with Baseball”AI News by Washin Village（和心村）, Mar 28, 2026. https://aeo.washinmura.jp/ai/calbee-co-jp/en/news/2026-03-27-cal

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