Cainz Launches 'Kurashi ni, Rarara. Popularity Election 2026' for Customers to Vote on Favorite Original Products

Cainz Co., Ltd. (Headquarters: Honjo City, Saitama Prefecture; President and CEO: Masayuki Takaya) has started accepting votes for the 'Kurashi ni, Rarara. Popularity Election 2026'.

Cainz promotes 'Kurashi DIY' as its brand concept, aiming to make everyday life enjoyable through creative ideas by offering valuable products and services at affordable prices every day. This initiative allows customers to participate in selecting the No.1 favorite product from items that have generated buzz in stores and on social media.

Dedicated Website URL: https://img.cainz.com/jp/rarara/2026/popularity_vote.html

Overview

The 'Kurashi ni, Rarara. Popularity Election 2026' is a campaign to determine the most popular product through customer voting, based on items that gained attention on Cainz's official social media platforms during the first half of 2026 (January to June). A total of eight products are nominated, with combined video views on Instagram reaching approximately 10 million as of July 13.

- Voting Period: Wednesday, July 15, 2026 – Friday, July 31, 2026 - Voting Method: Add the official LINE account via the dedicated website to vote.

* Website viewing is open to all, but voting requires adding the LINE account as a friend.

URL: https://img.cainz.com/jp/rarara/2026/popularity_vote.html

Gift Campaigns

- Voting Campaign: 100 randomly selected participants who vote during the period will receive 1,000 Cainz Points. - Point Distribution: Scheduled from early September 2026 - Registration to the LINE membership card is required to receive points.

- SNS Campaign: 30 randomly selected participants who follow the official X account 'Tonari no Cainz-san' and repost the designated post will receive a popular item set selected from the nominated products.

Future Schedule

The voting results will be announced around early September 2026.

Nominated Products

- Washable Puzzle Rug Mat (Shaggy): A washable rug mat that can be freely combined. Its fluffy shaggy texture and non-slip design contribute to comfortable living spaces. Praised for allowing spot cleaning of stains caused by children or pets, it reduces household chores and has garnered empathy, surpassing 2.317 million video views on Instagram (as of July 13).

- Ready-to-Plant Vegetable Cultivation Soil 15L: Cultivation soil that allows seedlings to be planted directly into the bag, making vegetable growing easy and space-saving. Contains seed-derived components that support plant growth. Its convenience, eliminating the need for planters, has made it popular among beginners, surpassing 2.262 million Instagram video views (as of July 13).

- Easy-Install Indoor Drying Hanger for Curtain Rails: A drying hanger that attaches directly to curtain rails, increasing indoor drying space. No drilling required, and curtains can still be opened and closed after installation. Its convenience in solving limited drying space and easy, non-invasive setup has been praised, surpassing 1.965 million Instagram video views (as of July 13).

- Fire Extinguishing Sheet 1.0x1.0m: A fire extinguishing sheet that suppresses initial fires by simply covering the source. No extinguishing agent required, easy cleanup, and no expiration date, making it ideal for emergency preparedness. Its compact storage and peace of mind for disaster readiness have resonated with users, surpassing 939,000 Instagram video views (as of July 13).

- 2-WAY Shower Connector: A connector with two usage methods, compatible with both sprinkler hoses and shower devices. Its innovative design, allowing one faucet to serve multiple purposes, has received praise such as 'revolutionary' and 'convenient,' surpassing 710,000 Instagram video views (as of July 13).

- 5-Stage Water Flow Adjustable Nano Bubble Shower Head: A shower head equipped with ultra-fine nano bubbles and five water flow settings. Features mist mode and a pause function, enabling water-saving while maintaining comfort. Its high cost-performance, allowing easy upgrade of shower systems at an affordable price, has been well-received, surpassing 546,000 Instagram video views (as of July 13).

- Artificial Sand for Weed Prevention: Artificial sand that prevents weeds simply by spreading. Made from recycled incineration ash, it offers an environmentally friendly, chemical-free weed control solution. Praised for reducing the burden of weeding, it has gained strong support from users struggling with weeds, surpassing 537,000 Instagram video views (as of July 13).

- Water-Draining Stand with Absorbent Mat S-Size: Combines a water-draining stand and absorbent mat in one. Compact and easy to store when not in use, this space-saving kitchen tool efficiently utilizes dish-drying space. Recognized as a convenient household helper, it has surpassed 641,000 Instagram video views (as of July 13).

About Cainz

Cainz Co., Ltd. operates 267 stores across 29 prefectures in Japan.

Under the brand concept of 'Kurashi DIY,' Cainz develops valuable products and services to enrich daily life, offering them at competitive prices every day. By fostering stores filled with kindness and creative ideas, Cainz aims to make each customer's, family's, and community's daily life more enjoyable, fulfilling its promise of 'Kurashi ni, Rarara.'

https://www.cainz.co.jp/