Cainz's Premium Dog Food 'Smilia Zetaku Zairyo Gohan' Surpasses 200,000 Bags Sold – Thank-You Point Campaign for App Members

Cainz Co., Ltd. (Headquarters: Honjo City, Saitama Prefecture; President and CEO: Masayuki Takaya) announces that the cumulative sales of its premium dog food 'Smilia Zetaku Zairyo Gohan' have surpassed 200,000 bags. As a token of appreciation for customers' continued support, a point giveaway campaign will be held for Cainz app members from Tuesday, July 14, 2026, to Monday, July 27, 2026, at all Cainz stores nationwide and via the online shop.

Cainz operates under the brand concept of 'Kurashi DIY,' aiming to enrich everyone's daily life through creativity and innovation by offering valuable products and services at affordable prices every day. In the pet category, Cainz develops products that reflect pet owners' wishes for their beloved dogs—family members—to enjoy healthy and happy lives.

Launched in April 2025, the premium dog food 'Smilia Zetaku Zairyo Gohan' has received praise for its palatability, high-quality ingredients, and accessible pricing. As a result of strong customer support, cumulative sales have now surpassed 200,000 bags.

In recent years, with the increasing humanization of pets and growing health awareness, there is rising demand for pet food that emphasizes quality and taste. To meet these needs, Cainz is developing premium dog food that achieves both 'deliciousness that dogs love to eat every day' and 'peace of mind for owners to keep choosing confidently.'

'Smilia Zetaku Zairyo Gohan' is designed with a careful balance of taste and quality suitable for daily feeding, along with an affordable price point, earning strong support from many dog owners.

Features of 'Smilia Zetaku Zairyo Gohan'

・ Deliciousness dogs love

We aim for dogs—the cherished family members—to enjoy their daily meals. The recipe is carefully designed to highlight the natural flavors of the ingredients, receiving high praise from customers for excellent palatability.

・ Premium ingredient commitment

The first ingredients are fresh beef, fresh chicken, and fresh salmon, with each variant showcasing the unique appeal of its main ingredient. We strive for quality that owners can trust as a daily meal supporting their dog's health.

・ Affordable pricing

Despite its premium quality, the product is priced for everyday use. The ease of continuing a health-conscious diet for dogs is one of the key reasons for its popularity.

High customer satisfaction

'Smilia Zetaku Zairyo Gohan' has achieved an average customer rating of ★4.5 (※). Customers particularly praise its palatability, ease of eating for senior dogs, and excellent value for money.

(※ Based on in-house e-commerce data and in-store surveys)

【Customer testimonials (excerpts, original wording)】

・ 'Even my picky eater started eating heartily from the very first day I gave it to him.'

・ 'My senior dog, who had become inconsistent with eating, happily eats this. The reassurance about ingredients and manufacturing process is also appealing.'

・ 'Dog food with beef or salmon tends to be expensive, so this product feels quite affordable.'

＜About Smilia＞

Seeing your beloved dog happily eating delicious food brings smiles (Smile) to the family.

It's dog food made with real (Real) ingredients, crafted with a commitment to taste.

For the smiles of dogs and their families, we invite you to try it.

▼ 'Cainz's Premium Dog Food with a Difference – Smilia'

https://www.cainz.com/contents/pet/premiumfood.html

Point Giveaway Campaign for App Members – Celebrating 200,000 Bags Sold

To commemorate surpassing 200,000 bags in cumulative sales, a special point giveaway campaign will be held exclusively for Cainz app members. Purchase any eligible product and receive 900 points—no purchase necessary beyond the product itself.

＜Campaign Details＞

▼ Period

From Tuesday, July 14, 2026, to Monday, July 27, 2026

▼ Eligible Products

・ Cainz Smilia Chicken & Brown Rice Premium Dog Food 1kg for Adult Dogs

https://www.cainz.com/g/4550596093758.html

・ Cainz Smilia Salmon & Brown Rice Premium Dog Food 800g for Adult Dogs

https://www.cainz.com/g/4550596116914.html

・ Cainz Smilia Beef & Brown Rice Premium Dog Food 1kg for Adult Dogs

https://www.cainz.com/g/4550596116877.html

* Limited to one redemption per person during the campaign period, maximum 900 points.

* Points will be credited at a later date. This is not an immediate discount at checkout.

* Points are expected to be credited by around August 25.

* The campaign may end without prior notice.

Cainz will continue to develop products that support dogs' health and enjoyment of meals, offering proposals for richer lives for pets and their owners.

▼ Reference

'New Launch: Cainz's First Premium Dog Food 'Smilia Zetaku Zairyo Gohan' – Share the Joy of Eating Delicious Food and Bring Smiles to the Family'

https://www.cainz.co.jp/news/12715/

＜About Cainz＞

Cainz Co., Ltd. operates 266 stores across 29 prefectures as a home center chain.

Under the brand concept of 'Kurashi DIY,' we develop valuable products and services that enrich daily life, offering them at great value every day. By creating stores full of kindness and creative ideas, we aim to make each customer's, each family's, and each community's daily life more enjoyable, fulfilling our promise of 'Rarara in everyday life.'

https://www.cainz.co.jp/