Cainz Corporation (Headquarters: Honjo City, Saitama Prefecture, President & CEO: Masayuki Kake) has strengthened its sales floor for large-capacity products, primarily daily necessities, launching a new initiative emphasizing lower unit prices from July 1, 2026.

Cainz, with its brand concept of "Kurashi DIY" (DIY for Living), aims to make each person's daily life more enjoyable through creativity and ingenuity, offering valuable products and services at affordable prices every day.

In recent years, driven by rising raw material and logistics costs, prices for daily necessities have continued to increase. In this environment, consumer purchasing behavior is becoming more planned and rational, with growing interest in bulk buying and selecting products based on cost performance. Particularly for daily consumables with high frequency of use, the need for more efficient purchasing is increasing.

Cainz will further strengthen its sales floor for large-capacity products, focusing on daily necessities. In addition to large-capacity national brand products, Cainz will also offer its own original large-capacity products, providing lower unit prices within a wide range of choices. Furthermore, the appeal will not just be about large volume, but clearly communicated as "lower price per unit." Sales floors will be developed to make unit price comparisons easier and clearly highlight the benefits of bulk buying, with promotion through flyers and digital media.

Cainz will continue to offer products directly linked to daily life at accessible prices, improving price clarity and ease of selection, and advancing sales floor development that supports each individual's lifestyle.

Benefits of Large-Capacity Products Proposed by Cainz

- Lower unit price, reducing the cost per use for frequently used items.

- Reduced frequency of replacement saves time and effort, leading to a more comfortable daily shopping experience.

- Reduced packaging material usage compared to purchasing multiple small-capacity items, contributing to waste reduction and lower environmental impact.

Deployment Overview

Period

July 1, 2026 (Wed) - January 11, 2027 (Mon)

Target Products

Primarily daily necessities such as detergents, including large-capacity national brand products and Cainz original large-capacity products.

Deployment

In-store sales floors, Cainz Official Online Shop

Main Contents

Emphasis on unit price, proposals for bulk buying.

Representative Products

*All prices listed include tax and are valid from July 1, 2026 (Wed) to August 9, 2026 (Sun). P&G Ariel Gel Mega Refill, various types, 2,210g 1 item: ¥1,080 each

2 or more items: ¥980 each

P&G Bold Gel Refill, various types, 1,950g 1 item: ¥980 each

2 or more items: ¥880 each

Room Drying Liquid Laundry Detergent Refill, 2.8kg ¥498

<About Cainz>

Cainz Corporation is a home improvement chain with 266 stores in 29 prefectures.

With the brand concept of "Kurashi DIY," we develop valuable products and services that enrich daily life and offer them at affordable prices every day. By striving to create stores full of Kindness and creative ideas, we make the daily lives of our customers, their families, and their communities enjoyable, delivering our promise to customers: "Kurashi ni, Lalala." (To life, la la la).

https://www.cainz.co.jp/

FACT BOX

  • Source: PR TIMES
  • Category: 商品展開
  • Organizations: P&G