Home improvement retailer Cainz has announced the four winning original products for 2025 in its internal 'CAINZ of the year' awards: Zipper Bags, a Snack Series, 'Zeitaku Sozai Gohan' premium dog food, and Fatigue Recovery Support Wear.
Cainz Corporation announced the winners of its 'Excellent JOB' product category for its 2025 'CAINZ of the year' internal awards, recognizing its most supported original products. The winning items are the versatile and stylish Zipper Bags, a popular Snack Series that saw 136% year-on-year sales growth, the 'Zeitaku Sozai Gohan' premium dog food made with fresh meat, and the Fatigue Recovery Support Wear designed to improve blood circulation. These products were selected based on a combination of sales performance and employee votes, embodying the company's 'Kurashi DIY' (Lifestyle DIY) brand concept.
FACT BOX
- Source: PR TIMES
- Category: Press Release
FAQ
What is 'CAINZ of the year'?
It is an annual internal award ceremony held by Cainz to recognize and reward employees, projects, and stores that have contributed to the company's value creation, based on its core values.
Which products won the 'Excellent JOB' award for 2025?
The four winning products were: the Zipper Bag series, the Snack series, 'Zeitaku Sozai Gohan' premium dog food, and the Fatigue Recovery Support Wear.
How are the winning products selected?
The winners are chosen through a combination of customer support, reflected in sales data, and internal votes from employees who evaluate the products based on criteria like 'I would recommend this to others' and 'It embodies our 'Kurashi DIY' concept'.
What is special about the award-winning Fatigue Recovery Support Wear?
It incorporates special functional fibers that radiate far-infrared rays from the body to promote blood circulation, helping to relieve fatigue and muscle stiffness. It sold 50,000 units within six months of its launch.
How successful was the award-winning Snack Series?
After expanding its original sweet potato and chestnut lineup, the snack category's sales grew by 136% year-on-year, with a high repeat purchase rate of 25%.