Caddireat Innovation Co., Ltd., Creating Beauty Innovation, Holds 10th Anniversary Reception

"Creating Beauty Innovation", Caddireat Innovation Co., Ltd. (Headquarters: Chuo-ku, Tokyo. CEO: Tomohisa Koizumi, https://www.caddireat.com, hereinafter Caddireat Innovation), which develops a salon-quality beauty-specialized innerwear and inner care brand, held a reception to commemorate its 10th anniversary on March 17, 2026, at the Grand Hyatt Tokyo. On the day of the event, beauty salon professionals, partner companies, and industry stakeholders from all over the country attended. It was an opportunity to express gratitude to everyone who has supported the company's journey so far and to share the future vision for further expansion.

10 Consecutive Terms of Revenue Growth: 10 Years Built Together with Beauty Salons

Caddireat Innovation concluded its 10th term at the end of February 2026, achieving 10 consecutive terms of revenue growth. Since its founding, the company has established a unique business model of exclusive salon sales centered on the beauty innerwear brand "peu a beaute," continuing its growth.

Behind this is not merely the provision of products, but the provision of "products and mechanisms that enhance the value of salons." The accumulation of achievements and trust in the field has led to the current brand evaluation.

Organization and Brand Built on Mutual Support

The company's growth has been built not only on the strength of individuals but also on relationships with partners, clients, and employees. At the reception, along with gratitude to the partners who have supported the business since its early days, the desire to "enrich everyone involved" was reiterated.

A major characteristic of the company is that it has grown not only through corporate expansion but also based on trust between people. The company will accelerate brand and business growth moving forward, focusing on: - Further evolution in the beauty innerwear domain - Strengthening integration with inner care - Expanding support for salon businesses

And the company will continue to be a company that delivers value to everyone involved, taking steps toward the next 10 years.