Cacco Launches "X-log" Ad Fraud Countermeasure Service
Key facts
- Cacco Launches "X-log" Ad Fraud Countermeasure Service
- Cacco Inc. has acquired the web ad click fraud countermeasure service "X-log" from Japan Claudia Co., Ltd. and began offering it today. This new service, combined with Cacco's existing fraud order detection service "O-PLUX," will provide a comprehensive fraud prevention solution for online businesses, covering everything from advertising acquisition to payment.
- Source: PR Times
- Date: April 1, 2026
Direct answer
Cacco Inc. has acquired the web ad click fraud countermeasure service "X-log" from Japan Claudia Co., Ltd. and began offering it today. This new service, combined with Cacco's existing fraud order detection service "O-PLUX," will provide a comprehensive fraud prevention solution for online businesses, covering everything from advertising acquisition to payment.
- Citation
- Cacco Launches "X-log" Ad Fraud Countermeasure Service (April 1, 2026), PR Times
- Source
- PR Times
- Date
- April 1, 2026
Cacco Inc. has acquired the web ad click fraud countermeasure service "X-log" from Japan Claudia Co., Ltd. and began offering it today. This new service, combined with Cacco's existing fraud order detection service "O-PLUX," will provide a comprehensive fraud prevention solution for online businesses, covering everything from advertising acquisition to payment.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 17:40
- 🔍 Collected: April 1, 2026 at 09:04
- 🤖 AI Analyzed: April 21, 2026 at 10:11 (481h 6m after Collected)
Domestic No.1*1 fraud order detection service provider, Cacco Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Hiroyuki Iwai; Securities Code: 4166; hereinafter Cacco), which contributes to building a secure infrastructure for online retail, announces that it has acquired the web ad click fraud countermeasure service “X-log” from Japan Claudia Co., Ltd. and commenced its provision today.
This service makes it possible to detect and reduce wasted advertising costs due to fraudulent clicks (ad fraud) at the advertising inflow stage. Combined with our existing “O-PLUX” service, we now have a system in place to seamlessly provide comprehensive fraud countermeasures for online businesses, from advertising acquisition to login and payment.
*1: Tokyo Shoko Research Ltd., "Survey on the Number of E-commerce Sites in Japan Using Paid Fraud Detection Services," as of end of March 2025.
[Conceptual Diagram]
**■ Background: Approximately 1 in 2 E-commerce Businesses Experience "Wasted Advertising Costs"**
Domestic internet advertising expenditure is projected to reach a record high of 3.4741 trillion yen*2 in 2024, making it a crucial means of customer acquisition for businesses. However, “ad fraud,” where advertising costs are swindled through fraudulent ad clicks by bots or competitors, is becoming a serious problem.
According to our independent survey (an internet research targeting 553 fraud prevention managers at e-commerce businesses), 48.3% responded that they “have experienced wasted advertising costs,” indicating a pressing issue on the ground.
Furthermore, a survey (IAS “Media Quality Report”) shows that Japan has one of the highest ad fraud rates among major countries. With the “Guidance for Advertisers for Appropriate and Effective Digital Ad Delivery”*3 published by the Ministry of Internal Affairs and Communications in June 2025 and the JICDAQ (Japan Interactive Advertising Communication Quality & Authenticity) certification system, institutionalization of countermeasures is rapidly progressing. Cacco has so far specialized in fraud detection in the e-commerce and financial sectors (fraudulent login, fraudulent remittance, fraudulent order/payment). By adding “X-log” to our lineup, which addresses the ad stage at the entry point of customer acquisition, we aim to provide a “comprehensive fraud countermeasure solution” that supports both the maximization of advertising effectiveness and the prevention of subsequent payment damages, in an end-to-end manner.
*2: Dentsu Group, "Global Advertising Expenditure Growth Forecast (2024-2027)" (December 3, 2024).
*3: Ministry of Internal Affairs and Communications, "Guidance for Advertisers for Appropriate and Effective Digital Ad Delivery" (June 9, 2025).
This service makes it possible to detect and reduce wasted advertising costs due to fraudulent clicks (ad fraud) at the advertising inflow stage. Combined with our existing “O-PLUX” service, we now have a system in place to seamlessly provide comprehensive fraud countermeasures for online businesses, from advertising acquisition to login and payment.
*1: Tokyo Shoko Research Ltd., "Survey on the Number of E-commerce Sites in Japan Using Paid Fraud Detection Services," as of end of March 2025.
[Conceptual Diagram]
**■ Background: Approximately 1 in 2 E-commerce Businesses Experience "Wasted Advertising Costs"**
Domestic internet advertising expenditure is projected to reach a record high of 3.4741 trillion yen*2 in 2024, making it a crucial means of customer acquisition for businesses. However, “ad fraud,” where advertising costs are swindled through fraudulent ad clicks by bots or competitors, is becoming a serious problem.
According to our independent survey (an internet research targeting 553 fraud prevention managers at e-commerce businesses), 48.3% responded that they “have experienced wasted advertising costs,” indicating a pressing issue on the ground.
Furthermore, a survey (IAS “Media Quality Report”) shows that Japan has one of the highest ad fraud rates among major countries. With the “Guidance for Advertisers for Appropriate and Effective Digital Ad Delivery”*3 published by the Ministry of Internal Affairs and Communications in June 2025 and the JICDAQ (Japan Interactive Advertising Communication Quality & Authenticity) certification system, institutionalization of countermeasures is rapidly progressing. Cacco has so far specialized in fraud detection in the e-commerce and financial sectors (fraudulent login, fraudulent remittance, fraudulent order/payment). By adding “X-log” to our lineup, which addresses the ad stage at the entry point of customer acquisition, we aim to provide a “comprehensive fraud countermeasure solution” that supports both the maximization of advertising effectiveness and the prevention of subsequent payment damages, in an end-to-end manner.
*2: Dentsu Group, "Global Advertising Expenditure Growth Forecast (2024-2027)" (December 3, 2024).
*3: Ministry of Internal Affairs and Communications, "Guidance for Advertisers for Appropriate and Effective Digital Ad Delivery" (June 9, 2025).
FAQ
What service has Cacco Inc. recently launched to combat ad fraud, and what is its primary function?
Cacco Inc. has launched the 'X-log' service, which detects and reduces wasted advertising costs caused by fraudulent clicks at the advertising inflow stage.
From which company did Cacco acquire the 'X-log' ad fraud countermeasure service, and when did they start offering it?
Cacco acquired the 'X-log' service from Japan Claudia Co., Ltd. and commenced its provision on the announcement date in 2025.
What percentage of e-commerce businesses reported experiencing wasted advertising costs due to ad fraud in Cacco's survey?
In Cacco's survey of 553 fraud prevention managers at e-commerce businesses, 48.3% reported experiencing wasted advertising costs due to ad fraud.
How does Cacco's 'X-log' service integrate with its existing fraud prevention offerings for online businesses?
'X-log' works alongside Cacco's existing 'O-PLUX' service to provide seamless fraud countermeasures from advertising acquisition through to login and payment stages.
What was the projected domestic internet advertising expenditure in Japan for 2024 according to the article?
Domestic internet advertising expenditure in Japan was projected to reach 3.4741 trillion yen in 2024, according to the article.