TikTok Shop Japan to Hold First Full-Day Seminar 'TikTok Shop Day' at Marketing Week - Summer 2026 Official Conference

TikTok Shop Japan, which provides the e-commerce function 'TikTok Shop' that allows users to discover and purchase products within the TikTok app, will hold its first-ever full-day seminar 'TikTok Shop Day' at the official conference of the comprehensive marketing exhibition 'Marketing Week - Summer 2026' at Tokyo Big Sight on Wednesday, June 24, 2026.

At 'TikTok Shop Day,' brands and companies considering listing on or utilizing TikTok Shop will receive practical, hands-on knowledge directly applicable to their business. This includes marketing design from awareness building to purchase promotion using TikTok, sales promotion strategies centered on short videos, live streaming, and creator collaboration, as well as specific know-how for sales growth based on leading case studies.

Furthermore, the seminar will feature speakers including Kaishu Qiu, General Manager and Executive Officer of TikTok Shop Japan, along with leaders from various domains of TikTok for Business and TikTok Shop Japan, official TikTok Shop Partners (TSPs), and creators. They will provide information that leads to brand growth and sales expansion from diverse perspectives, including TikTok Shop's business growth, category strategy, and collaboration with partners and creators.

'TikTok Shop Day' Seminar Overview

Part 1 (10:30 - 11:30): Full-Funnel Marketing Realized by TikTok ~ The Latest Marketing Strategy Connecting Demand Creation to Purchase

With approximately 49.5 million monthly active users in Japan*, TikTok is increasingly used in various aspects of daily life, such as information gathering and shopping. It is strengthening its presence as a platform that awakens users' latent needs and creates new demand. In this session, the head of the EC domain for TikTok for Business will explain the latest full-funnel marketing strategies that seamlessly design the journey from brand awareness to purchase behavior.

Main Themes:

TikTok's full-funnel marketing and demand creation

Effects and potential of EC advertising solutions

Best practices using TikTok Shop

*As of the end of May 2026. Company research. User count includes TikTok and TikTok Lite users (excluding duplicates).

Part 2 (13:00 - 14:00): The Era Where Content Drives Purchases ~ The Forefront of Discovery E-commerce in Japan Pioneered by TikTok Shop

The business leader and category leaders of TikTok Shop Japan will take the stage to introduce the current state of TikTok Shop Japan, which is approaching its first anniversary since launch, growth opportunities by category, and practical know-how that brands and sellers should master. They will explain the potential of 'Discovery E-commerce,' where products are discovered through short videos and live streams and lead directly to purchases, from both business growth and category strategy perspectives.

Main Themes:

Growth and market opportunities for TikTok Shop Japan

New e-commerce model where purchases originate from content

Utilization points by category such as beauty, fashion, and daily necessities

Operational considerations for brands and manufacturers in the initial stages of listing

Part 3 (15:00 - 16:00): Who Creates Content That Sells? ~ The Next-Generation Commerce Growth Model Pioneered by TikTok Shop Creators

The head of the partner/creator domain for TikTok Shop Japan, TikTok Shop Partners (TSPs), and creators will take the stage to explain the concept of creator collaboration in TikTok Shop and the role of content in brand growth. They will introduce, from a practical perspective, how to connect brands with consumers and drive sales through natural product introductions by creators, live streaming, short videos, and operational support from partner companies. Additionally, guests 'SANA❤︎GENKING.' and 'Ibuki (Ibuki Toyohe)' will take the stage to discuss the role of creators as a bridge between brands and consumers and the potential of next-generation commerce from their respective viewpoints.

Main Themes:

The role of creators in TikTok Shop

Key points for sales promotion through collaboration between sellers and creators

Operational support model by TSPs

Practical points for short videos, live streaming, and creator collaboration

SANA❤︎GENKING.

A pioneering figure who moved from SNS to the entertainment industry, creating a new trend.

Underwent gender confirmation surgery in May 2017 and began a new life as her true self.

Has produced hair care products, basic skincare, and eyelash serums, and is active in a wide range of fields, including serving as an ambassador and supervising a wedding brand.

Attracts attention at events with her 'no holds barred' honest talk, and is active in many areas as a beauty expert and multi-talented personality. She continues to spread the joy of living authentically, shedding pretense and speaking with her true voice.

Ibuki (Ibuki Toyohe)

Active as the multi-creator 'Ibuki Toyohe' with over 2.5 million total SNS followers.

After co-founding QREATION, he continues to be active as a creator himself, leveraging his skills in directing and casting SNS content to produce numerous popular contents among Generation Z, such as 'Curation Academy,' 'Tokimeki Zukan,' and 'Chokotto Party.'

QREATION's hit program 'Honjitsu mo Zetsubou Zetsumei' has recorded 1.8 billion views and was nominated for TikTok's 2025 Short Drama of the Year.

'TikTok Shop Day' Event Overview

Seminar Name: TikTok Shop Day

Date: Wednesday, June 24, 2026

Time: 10:30 - 16:00

Venue: Tokyo Big Sight, West Exhibition Hall, Seminar Room C

Format: Seminar within the official conference of 'Marketing Week - Summer 2026'

Organizer: RX Japan LLC

Target Audience: Brands, manufacturers, e-commerce operators, marketing departments, e-commerce departments, sales promotion departments, advertising/SNS management departments, business development departments, etc.

Participation Fee: Free / Pre-registration required

Visitor Registration URL: https://m.tiktok.shop/s/AKnP1kZT31q9

Seminar Attendance Application URLs:

Part 1 (10:30 - 11:30): https://m.tiktok.shop/s/AKnP7RrRiN57

Part 2 (13:00 - 14:00): https://m.tiktok.shop/s/AKnP6G6IYx95

Part 3 (15:00 - 16:00): https://m.tiktok.shop/s/AKnP6NMmFGCm

Listing Consultation: On the day, there will be listing consultations for brands and companies considering listing on TikTok Shop.