BuzzFeed Japan Launches Cross-SNS AI Co-creation Talk Show "Ima Hima AI by BuzzFeed"
~Original AI Character "Buzzrin" Visualizes Young People's "True Feelings" in Real-Time~
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- 📰 Published: April 3, 2026 at 03:00
BuzzFeed Japan Inc. (Headquarters: Shibuya-ku, Tokyo; hereinafter "BuzzFeed Japan") will launch the AI-participatory talk show "Ima Hima AI by BuzzFeed" on April 2, 2026, with the aim of fostering deep engagement with younger generations.
This program is a unique creative project by BuzzFeed Japan that fuses the latest AI technology with SNS culture. Through a "participatory format" that allows viewers to directly intervene in the program's context, it provides a new point of contact between brands and users, going beyond traditional video viewing.
■ Program Concept: "Super Casual Talk" Communication by AI × Humans
"Ima Hima AI" is a program where BuzzFeed Japan's editorial staff, guests, and the unique AI character "Buzzrin" flatly discuss trivial daily questions and trending topics on social media.
Its characteristic is not to present correct answers, but to find multifaceted perspectives through dialogue. "Buzzrin," who captures SNS trends, interjects viewer comments and the background of trends into the conversation, aiming for a relaxed and familiar experience, as if viewers are also joining the editorial meeting.
■ "Circular Content" Design Adapted to SNS Characteristics, Without Forcing
Without being fixated on a specific platform, content is delivered according to the "comfortable viewing style" of users on each SNS.
【X】
Questions and feedback for the program are solicited. AI "Buzzrin" responds to viewers' voices and posts discussion hints, complementing two-way interaction.
【YouTube】
The full program is distributed. It is developed as stock content for those who want to enjoy the context of the conversation at length.
【Instagram / TikTok】
Impressive exchanges from the program are cut out as short videos. This creates light contact points that deliver "new perspectives" during spare moments.
In this way, "Buzzrin" connects the communication generated on each SNS, carefully building up contact opportunities with younger generations.
■ Distribution Overview
Program Name: "Ima Hima AI by BuzzFeed"
Guest: Naenano
Regular Appearances: Rikako Takahashi (MC), AI Buzzrin (BuzzFeed Japan Original Character)
Distribution Start Date: From April 2, 2026, distributed every Thursday (scheduled)
Distribution Platforms: X, YouTube, Instagram, TikTok
*The above may be subject to change without notice due to circumstances.
【Cast】
Naenano (Guest)
Born in 2001, affiliated with seju.
A fashion model, talent, and actress who broke out from SNS, boasting over 7 million total followers.
Active in a wide range of fields including dramas and movies. In 2026, she will restart her music project with "Tuning" from Capitol Records.
Rikako Takahashi (Program MC)
Manager, Content Division (Editorial Department), BuzzFeed Japan. Graduated from Rikkyo University Graduate School, Intercultural Communication. After joining BuzzFeed Japan, she worked as a translation writer/editor focusing on overseas entertainment and news. Involved in new businesses, localization initiatives, and multiple teams. In this program, she will utilize her editorial perspective to navigate the dialogue.
Buzzrin
BuzzFeed Japan official character. Looks like a cat, but its true identity is completely unknown. Its flexible tail is an antenna for catching trends. If there's something interesting or delicious, it flies right to it. Although an internet-born entity, it has recently expanded its activities to the real world and even the AI realm. It also appeared in BuzzFeed Japan's 10th-anniversary logo and is extremely busy today. Its specialties are surprise interviews and trend analysis.
【Inquiries regarding advertising collaboration for this program】
BuzzFeed Japan Inc.
Business Division Contact: Oda
Email: bfj-frontsales@buzzfeed.com
About BuzzFeed Japan
Founded in January 2016. Aiming to create a positive impact on society, it delivers news, culture, shopping, and entertainment information in its unique style through articles, videos, and special features. With its strength in content design tailored to information consumption behavior in the SNS era, it reaches a wide range of readers, primarily younger generations.
FAQ
What kind of program is "Ima Hima AI by BuzzFeed"?
It's an interactive talk show by BuzzFeed Japan, where an AI character "Buzzrin" and guests discuss SNS trends and daily questions.
When and on which platforms can I watch the program?
It will be streamed every Thursday starting April 2, 2026, on X, YouTube, Instagram, and TikTok.
What is the role of the AI character "Buzzrin"?
Buzzrin captures SNS trends and interjects viewer comments and background information into conversations, enhancing the program and viewer participation.