BuzzFeed Japan Launches Cross-SNS AI Co-Creation Talk Show "Ima Hima AI by BuzzFeed"
BuzzFeed Japan has launched "Ima Hima AI by BuzzFeed," an AI-participatory talk show blending AI technology and SNS culture to foster deep engagement with younger audiences. The program, featuring editorial staff, guests, and the AI character "Buzz-Rin," aims to provide a "super casual chat" experience, allowing viewers to discover diverse perspectives through dialogue and interact across platforms like X, YouTube, Instagram, and TikTok.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 03:00
- 🔍 Collected: April 2, 2026 at 19:35
- 🤖 AI Analyzed: April 17, 2026 at 07:31 (347h 55m after Collected)
BuzzFeed Japan K.K. (Headquarters: Shibuya-ku, Tokyo; hereinafter "BuzzFeed Japan") will launch "Ima Hima AI by BuzzFeed," an AI-participatory talk show aimed at creating deep engagement with younger generations, starting April 2, 2026.
This program is a unique creative project by BuzzFeed Japan that fuses the latest AI technology with SNS culture. Through an "interactive format" that allows viewers to directly intervene in the program's context, it offers a new point of contact between brands and users, going beyond traditional video viewing.
■ Program Concept: "Super Casual Chat" Communication by AI × Humans
"Ima Hima AI" is a program where BuzzFeed Japan's editorial staff, guests, and the unique AI character "Buzz-Rin" engage in casual discussions about trivial daily questions and trending topics on social media.
Its characteristic feature is not to present correct answers, but to discover multi-faceted perspectives through dialogue. "Buzz-Rin," who captures SNS trends, interjects viewers' comments and the background of trends into the conversation, aiming to create a relaxed and familiar experience as if viewers are also participating in an editorial meeting.
■ "Circular Content" Design Adapted to SNS Characteristics, Without Strain
Without being tied to a specific platform, content is delivered to users of each SNS in a way that matches their "comfortable viewing style."
【X】
Questions and feedback for the program are solicited. AI "Buzz-Rin" responds to viewers' voices and posts discussion hints, complementing interactive exchanges.
【YouTube】
The full program is distributed. It is developed as stock-type content for those who want to thoroughly enjoy the context of the conversation.
【Instagram / TikTok】
Impressive interactions from the program are cut out as short videos. Light contact points are created to deliver "new perspectives" during spare moments.
In this way, the presence of "Buzz-Rin" connects the communication that occurs on each SNS, carefully accumulating opportunities for interaction with younger generations.
■ Distribution Overview
Program Name: "Ima Hima AI by BuzzFeed"
Guest: Naenano
Regular Appearances: Rikako Takahashi (MC), AI Buzz-Rin (BuzzFeed Japan Original Character)
Distribution Start Date: Scheduled to be distributed every Thursday from April 2, 2026
Distribution Platforms: X, YouTube, Instagram, TikTok
※The above details are subject to change without notice due to circumstances.
【Performers】
Naenano (Guest)
Born in 2001, belongs to seju.
A fashion model, talent, and actress who rose to fame via SNS, boasting over 7 million followers in total.
Active in a wide range of fields, including dramas and movies. In 2026, her music project will restart with "Tuning" from Capitol Records.
Rikako Takahashi (Program MC)
Manager, Content Division (Editorial Department), BuzzFeed Japan. Completed her graduate studies in Intercultural Communication at Rikkyo University. After joining BuzzFeed Japan, she worked as a translation writer/editor, mainly focusing on overseas entertainment and news. Involved in new business development, localization strategies, and multiple teams. In this program, she will leverage her editorial perspective to navigate conversations.
Buzz-Rin
BuzzFeed Japan's official character. Appears cat-like, but its true identity is completely unknown. Its supple tail acts as an antenna to catch trends. If there's something interesting or delicious, it immediately flies off to it. Originally an internet-born entity, it has recently been expanding its activities into the real world and even the AI community. Also featured in BuzzFeed Japan's 10th-anniversary logo, it is extremely busy today. Its specialties are surprise interviews and trend analysis.
【本番組の広告連携のお問い合わせ】
BuzzFeed Japan株式会社
Business Division Contact: Oda
Email: bfj-frontsales@buzzfeed.com