[Bulgari] "Serpenti Aeterna" Watches & Wonders 2026: The Power of Form and the Joy of Color
2-3 sentences
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 21:00
- 🔍 Collected: April 15, 2026 at 12:31
- 🤖 AI Analyzed: April 16, 2026 at 03:38 (15h 6m after Collected)
Bulgari will participate for the second time this year in Watches & Wonders 2026, the international watchmaking event in Geneva that brings together a diverse array of watch brands at the pinnacle of excellence and innovation. Bulgari's exhibition space reflects the essence of the Roman High Jeweler, creating timepieces often described as the "Art of Time."
The Serpenti continues its metamorphosis, as the "Serpenti Eterna" reveals two new facets: a pink gold version adorned with vibrant colored gemstones, and a yellow gold version that highlights the sophistication of its design.
Regarding Bulgari's presence at Watches & Wonders 2026, Jean-Christophe Babin, CEO of LVMH Watches and CEO of the Bulgari Group, commented:
"I am once again delighted to participate in Watches & Wonders 2026. This is a significant event where Bulgari’s dual identity as both a jeweler and a watchmaker is fully expressed. Having made our official debut last year, we are further elevating our raison d'être this year by showcasing the perfect fusion of Swiss excellence in micromechanics with our passion for creativity and beauty, demonstrating the power of unprecedented watchmaking. The challenge of creativity constantly drives us to break new ground and redefine the norms of watches and jewelry, leading to bold creations and ceaseless innovation. Watches & Wonders is the ultimate stage to unveil this vision and the dynamic future of watchmaking as envisioned by Bulgari."
**"Serpenti Eterna"**
**A Masterpiece Born from the Evolution of Goldsmithing**
Fabrizio Buonamassa Stigliani, Bulgari’s Product Creation Executive Director, shared the following regarding the "Serpenti Eterna":
"In the 'Serpenti Eterna,' which serves as a canvas for rich colored gemstones, the transformation and rebirth symbolized by the serpent are sublimated into artistic expression and reflected in every element. The serpent is expressed in its most essential form, evolving into a timeless symbol and an incomparable signature. 'Serpenti Eterna' is more than a creation; it is a concept."
Through Bulgari’s savoir-faire, the "Serpenti Eterna" steps into a new dimension of structure and form. A selection of 122 rare colored gemstones—including rubellite, amethyst, topaz, emerald, citrine, sapphire, tanzanite, tourmaline, tsavorite, and peridot—has been meticulously curated. Through various cuts and sizes—round, brilliant, princess, pear, and oval—each stone is positioned to create a breathtaking and perfect harmony.
This serpent, with colored stones scattered across its pink gold body, required approximately 185 hours for stone selection and an additional 60 hours for setting. It was born from the repeated collaboration of creative vision and master craftsmanship.
The pure beauty of white diamonds, echoing the vibrant brilliance of the colored stones, is also striking. The sparkle of the diamonds traces the curves of the serpent, seemingly capturing and enhancing the energy of the scattered gemstones. The case, housing a dial set with pavé diamonds, features a bold design of the serpent's head, emphasizing the graphical aspect characteristic of the "Serpenti Eterna." The hexagonal scale-shaped openwork on the inside of the bracelet highlights the colored stones through endless creativity and a lightweight structure.
Following a long creative process, the serpent reveals a new form enveloped in joy and passion, serving as a symbol of vitality and transformation. The free and radiant character of the serpent, which remains precious even while being stylized to the ultimate degree, conveys joy and energy through form and color.
**The Yellow Gold "Serpenti Eterna"**
Bulgari also introduces the "Serpenti Eterna" in yellow gold. The noble, solar radiance of yellow gold further enhances the sophisticated design and unique charm, creating a look that blends the versatility of daily wear with elegant refinement.
Lines of diamonds placed at both ends of the bangle bracelet, and along the graphical line from the serpent's head to its tail, accentuate the clean, curvilinear volume. The pure brilliance of the diamonds resonates with the softness of the white mother-of-pearl dial.
The "Serpenti Eterna" is an extraordinary jewelry watch that has evolved through modularity. Its flowing curves wrap around the wrist as if the serpent were instinctively following the arm. It allows for various styling options with bracelets from other Bulgari collections, demonstrating versatility while maintaining a unique personality.
As a Bulgari icon born from its aesthetic philosophy, the "Serpenti Eterna" is a timepiece where simple lines, a refined expression, and the hidden power of the Serpenti are condensed into their ultimate form. Whether in pink gold adorned with glittering colored stones or in yellow gold emitting a solar light, both are design objects imbued with avant-garde elegance. Through the "Serpenti Eterna," the Serpenti demonstrates a remarkable transformation, embodying its very essence.
---
**【Product Overview】**
**Serpenti Eterna**
* **Reference:** 104312
* **Price:** Price upon request
* **Movement:** Quartz movement, hours/minutes display
* **Case/Dial:** 24mm width, pink gold case, pink gold crown set with brilliant-cut diamonds and a brilliant-cut sapphire, brilliant-cut diamond pavé dial, blue hands.
* **Bracelet:** Pink gold bracelet (155mm) set with 493 diamonds (approx. 5.0ct), 122 stones (approx. 13.0ct) of round, pear, square, and oval-cut rubellite, amethyst, topaz, emerald, citrine, pink sapphire, tanzanite, paraiba, tsavorite, spessartite, pink tourmaline, aquamarine, blue sapphire, and peridot, and 1 round brilliant-cut sapphire (approx. 0.2ct).
* **Release Date:** TBD
* **Reference:** 104341 / 104352
* **Price:** TBD
* **Movement:** Quartz movement, hours/minutes display
* **Case/Dial:** 24mm width, yellow gold case, yellow gold crown set with 11 brilliant-cut diamonds (approx. 0.03ct) and 1 diamond (approx. 0.05ct), mother-of-pearl dial, yellow gold-plated hands and indexes.
* **Bracelet:** Yellow gold bracelet set with 68 brilliant-cut diamonds (approx. 0.56ct), available in 145mm (104341) and 155mm (104352).
* **Release Date:** TBD
**Contact:** Bulgari Japan 0120-030-142 https://www.bulgari.com/ja-jp/
The Serpenti continues its metamorphosis, as the "Serpenti Eterna" reveals two new facets: a pink gold version adorned with vibrant colored gemstones, and a yellow gold version that highlights the sophistication of its design.
Regarding Bulgari's presence at Watches & Wonders 2026, Jean-Christophe Babin, CEO of LVMH Watches and CEO of the Bulgari Group, commented:
"I am once again delighted to participate in Watches & Wonders 2026. This is a significant event where Bulgari’s dual identity as both a jeweler and a watchmaker is fully expressed. Having made our official debut last year, we are further elevating our raison d'être this year by showcasing the perfect fusion of Swiss excellence in micromechanics with our passion for creativity and beauty, demonstrating the power of unprecedented watchmaking. The challenge of creativity constantly drives us to break new ground and redefine the norms of watches and jewelry, leading to bold creations and ceaseless innovation. Watches & Wonders is the ultimate stage to unveil this vision and the dynamic future of watchmaking as envisioned by Bulgari."
**"Serpenti Eterna"**
**A Masterpiece Born from the Evolution of Goldsmithing**
Fabrizio Buonamassa Stigliani, Bulgari’s Product Creation Executive Director, shared the following regarding the "Serpenti Eterna":
"In the 'Serpenti Eterna,' which serves as a canvas for rich colored gemstones, the transformation and rebirth symbolized by the serpent are sublimated into artistic expression and reflected in every element. The serpent is expressed in its most essential form, evolving into a timeless symbol and an incomparable signature. 'Serpenti Eterna' is more than a creation; it is a concept."
Through Bulgari’s savoir-faire, the "Serpenti Eterna" steps into a new dimension of structure and form. A selection of 122 rare colored gemstones—including rubellite, amethyst, topaz, emerald, citrine, sapphire, tanzanite, tourmaline, tsavorite, and peridot—has been meticulously curated. Through various cuts and sizes—round, brilliant, princess, pear, and oval—each stone is positioned to create a breathtaking and perfect harmony.
This serpent, with colored stones scattered across its pink gold body, required approximately 185 hours for stone selection and an additional 60 hours for setting. It was born from the repeated collaboration of creative vision and master craftsmanship.
The pure beauty of white diamonds, echoing the vibrant brilliance of the colored stones, is also striking. The sparkle of the diamonds traces the curves of the serpent, seemingly capturing and enhancing the energy of the scattered gemstones. The case, housing a dial set with pavé diamonds, features a bold design of the serpent's head, emphasizing the graphical aspect characteristic of the "Serpenti Eterna." The hexagonal scale-shaped openwork on the inside of the bracelet highlights the colored stones through endless creativity and a lightweight structure.
Following a long creative process, the serpent reveals a new form enveloped in joy and passion, serving as a symbol of vitality and transformation. The free and radiant character of the serpent, which remains precious even while being stylized to the ultimate degree, conveys joy and energy through form and color.
**The Yellow Gold "Serpenti Eterna"**
Bulgari also introduces the "Serpenti Eterna" in yellow gold. The noble, solar radiance of yellow gold further enhances the sophisticated design and unique charm, creating a look that blends the versatility of daily wear with elegant refinement.
Lines of diamonds placed at both ends of the bangle bracelet, and along the graphical line from the serpent's head to its tail, accentuate the clean, curvilinear volume. The pure brilliance of the diamonds resonates with the softness of the white mother-of-pearl dial.
The "Serpenti Eterna" is an extraordinary jewelry watch that has evolved through modularity. Its flowing curves wrap around the wrist as if the serpent were instinctively following the arm. It allows for various styling options with bracelets from other Bulgari collections, demonstrating versatility while maintaining a unique personality.
As a Bulgari icon born from its aesthetic philosophy, the "Serpenti Eterna" is a timepiece where simple lines, a refined expression, and the hidden power of the Serpenti are condensed into their ultimate form. Whether in pink gold adorned with glittering colored stones or in yellow gold emitting a solar light, both are design objects imbued with avant-garde elegance. Through the "Serpenti Eterna," the Serpenti demonstrates a remarkable transformation, embodying its very essence.
---
**【Product Overview】**
**Serpenti Eterna**
* **Reference:** 104312
* **Price:** Price upon request
* **Movement:** Quartz movement, hours/minutes display
* **Case/Dial:** 24mm width, pink gold case, pink gold crown set with brilliant-cut diamonds and a brilliant-cut sapphire, brilliant-cut diamond pavé dial, blue hands.
* **Bracelet:** Pink gold bracelet (155mm) set with 493 diamonds (approx. 5.0ct), 122 stones (approx. 13.0ct) of round, pear, square, and oval-cut rubellite, amethyst, topaz, emerald, citrine, pink sapphire, tanzanite, paraiba, tsavorite, spessartite, pink tourmaline, aquamarine, blue sapphire, and peridot, and 1 round brilliant-cut sapphire (approx. 0.2ct).
* **Release Date:** TBD
* **Reference:** 104341 / 104352
* **Price:** TBD
* **Movement:** Quartz movement, hours/minutes display
* **Case/Dial:** 24mm width, yellow gold case, yellow gold crown set with 11 brilliant-cut diamonds (approx. 0.03ct) and 1 diamond (approx. 0.05ct), mother-of-pearl dial, yellow gold-plated hands and indexes.
* **Bracelet:** Yellow gold bracelet set with 68 brilliant-cut diamonds (approx. 0.56ct), available in 145mm (104341) and 155mm (104352).
* **Release Date:** TBD
**Contact:** Bulgari Japan 0120-030-142 https://www.bulgari.com/ja-jp/