[Case Study Report] Achieving a 150% Increase in Sales Through Centralized Account Management by Introducing Ashinami

We provided implementation support for Ashinami SNS (hereinafter referred to as Ashinami) to a company engaged in painting sales and artist production.

As a result, we created an outcome that increased sales to 150% through centralized management of multiple accounts and optimization of the marketing structure. This case study is an empirical initiative that successfully increased sales while reducing waste by reorganizing a decentralized outsourcing and operational structure.

[1. Client Overview]

Industry: Painting sales, artist production Domain: Paintings (prints, oil paintings, watercolors), arts and crafts (sculptures, glass crafts), art goods Years of business relationship: 5 years

[2. Background: Inefficient Marketing Structure Due to Decentralized Outsourcing]

The target company faced the following challenges:

- Utilizing multiple outsourcing contractors and being unable to grasp the overall picture. - Accounts across SNS, advertising, and Web are decentralized. - Management is complicated and the cost-effectiveness is invisible. - In-sourcing is progressing, but a unified strategy has not been established.

To address these challenges, BOTANICO began providing support centered on "centralized account management" and "optimization of the operational structure."

[3. Initiative Overview: Building a Centralized Management Structure by Introducing Ashinami]

In this project, we introduced Ashinami SNS and integrated their decentralized marketing activities.

The main initiatives are as follows:

- Centralized management of SNS, advertising, and Web accounts. - Reorganizing outsourcing contractors and optimizing their roles. - Visualizing and unifying marketing measures. - Consolidating direction tasks. - Implementing an improvement PDCA cycle based on data.

Through this, we achieved a reduction in wasteful costs and improved the speed of decision-making.

[4. Results: 150% Increase in Sales and Improved Operational Efficiency]

After introducing Ashinami, the following results were achieved:

- Sales: Increased to 150% - Reduction of wasteful marketing costs. - Improved improvement speed through the visualization of measures. - Created spare time in employees' working hours, improving productivity.

In addition, we received the following feedback from the client:

"By being able to entrust both production and Web marketing knowledge collectively, measures that had previously been wasted became clear, leading to an increase in sales."

[5. Analysis: Factors Leading to the Increase in Sales]

From this case study, BOTANICO analyzed that the following factors led to the successful results:

- Achieving overall optimization by centrally managing accounts. - Eliminating the inefficiency caused by decentralized outsourcing. - Unifying marketing measures. - Continuously making improvements based on data.

In marketing, it has become clear that "management and design," rather than the number of measures, determine the outcome.

[6. Conclusion: Centralized Account Management is a Management Measure to Increase Sales]

Through this initiative, BOTANICO has established a highly reproducible marketing model that achieves a 150% increase in sales by implementing:

- Centralized account management - Optimization of outsourcing - Unification of measures

BOTANICO will continue to support the optimization of corporate marketing structures and sales growth through Ashinami SNS.