Realcube Introduces Salesforce Input Agent "BellSales AI" Achieving Over 90% Salesforce Integration Rate, Realizing Data-Driven Sales and Improved Negotiation Quality

BellFace Inc. (Headquarters: Minato-ku, Tokyo, Representative Director: Kazuaki Nakajima), which develops and sells the Salesforce input agent "BellSales AI," announced that Realcube Co., Ltd. (Headquarters: Chuo-ku, Tokyo), which operates real estate and renovation businesses, has introduced BellSales AI to its sales department with the aim of improving data quality in Salesforce and enhancing the quality of customer service.

The company faced the challenge that variations in the quality and quantity of Salesforce input by sales representatives led to missed customer follow-ups. After the introduction of BellSales AI, the Salesforce integration rate for acquired negotiation information exceeded 90%, leading to the accumulation of data assets and an improvement in the quality of sales activities. Furthermore, an automatic suggestion function utilizing Agentforce is scheduled to be implemented around March 2026, which is expected to further accelerate sales DX.

■ Background of Introduction

Realcube Co., Ltd. is a real estate company that offers a one-stop solution for purchasing used condominiums and renovations. They handle everything from property search to design and construction in-house, supporting home building based on the starting point of "what kind of life do you want to live?" They also operate a resale business, purchasing used condominiums, renovating them with design, and selling them, making their strength a system where customers can confidently entrust them with property search, renovation, and purchase.

As sales activities expanded with business growth, variations in the quality and quantity of data input by sales representatives continued even after the introduction of Salesforce, leading to the apparent challenge of being unable to provide timely follow-ups to customers. In particular, both the Real Estate Sales Department and the Renovation Proposal Sales Department had many on-site negotiations, such as inside properties, and needed to proceed with conversations while taking notes during negotiations, making it difficult to concentrate fully on the negotiation. Furthermore, in meetings where designers were not present, a lot of time was spent on detailed information sharing, posing a challenge in information transmission. In addition, records dependent on the sales representative's subjectivity made it difficult to see the facts of the negotiation, limiting knowledge sharing and the improvement of overall organizational sales capabilities. Against this background, BellSales AI was introduced to streamline Salesforce input and standardize data quality across the entire sales department.

■ Three Key Factors for Introduction

After comparing and examining multiple tools, Realcube Co., Ltd. decided to introduce BellSales AI based on the following three points:

1. Ensuring Objectivity of Records and Seamless Integration with Salesforce

They highly valued the ability to automatically record negotiation content based on facts, eliminating the subjectivity and bias of sales representatives. They judged that accumulating acquired negotiation information as structured data in Salesforce would expand the possibilities for utilizing it as a data asset.

2. Improving Information Sharing for the Entire Team, Including the Design Department

The decisive factor was the ability to accurately share negotiation content without relying on memory, even in meetings where designers were not present. The practicality of being able to directly copy and paste the vast amount of information required for design formatting was also highly evaluated.

3. Building a Foundation for Sales DX with Agentforce

A major appeal was the ability of Agentforce to operate based on Salesforce data accumulated by BellSales AI, realizing real-time proposal support for sales representatives through suggestion notifications to Slack. They judged that this would not only streamline input but also lead to the construction of a next-generation sales system utilizing AI.

■ Effects of Introduction and Future Expected Effects

Realcube Co., Ltd. has achieved the following results with the introduction of BellSales AI. We also introduce the expected effects for future expansion of its utilization.

1. Realization of High Salesforce Utilization Rate and Accumulation of Data Assets

・Achieved over 90% Salesforce integration rate. A system has been established where almost all acquired negotiation information is registered in Salesforce and utilized as a data asset.

・The number of uses significantly increased from December to January. The habit of launching the app during meetings has become established, and members have become aware of utilizing Salesforce data accumulation as a future asset.

2. Streamlining Administrative Tasks and Improving Negotiation Quality

・Automatic recording eliminates the need to compile information from scratch, significantly reducing effort.

・During negotiations inside properties, sales representatives no longer need to take notes, creating an environment where they can concentrate on conversations with customers. Reviewing the summary of negotiation content afterward makes it easier to remind themselves for the next interaction, improving the quality of customer service.

・In the future, it is expected to realize a system where compiled information can be shared directly with the design department without relying on memory, significantly improving information transmission to design formats.

3. Organizational Knowledge Sharing and Improvement of Sales Skills

・Visualization of negotiation content prevents sales from becoming individualized. A system for sharing negotiation information across the entire team has been established, leading to an overall improvement in organizational sales capabilities.

・Sales representatives can use summaries to improve their sales skills even without a manager accompanying them.

・Future expectations include considering its use as teaching material for new employee training and role-playing. By establishing a system that can more accurately grasp customer needs and challenges, they aim to further improve proposal accuracy.

■ Customer Comment

"Realcube's sales often involve negotiating with customers inside properties, where we encourage them to visualize their lifestyle while looking at floor plans and spaces. Therefore, until now, it was necessary to take notes while conversing, which sometimes made it difficult to concentrate on the negotiation.

Since introducing BellSales AI, negotiation content is automatically recorded and summarized, allowing sales representatives to concentrate on conversations with customers without taking notes. By reviewing the summaries generated after negotiations, we can accurately reflect on customer requests and consideration status, which also leads to improved accuracy in future proposals.

Furthermore, by becoming conscious of explaining things in a way that AI can interpret, our sales representatives' way of speaking and proposal content have become more organized, resulting in clearer communication for customers. We feel that this has created a more understandable communication for customers.

Going forward, we plan to integrate with Agentforce and Salesforce to analyze customer needs from conversation data, utilizing it not only for sales activities but also for marketing."

(Mr. Matsuo, Director, Realcube Co., Ltd.)

■ Future Outlook

Realcube Co., Ltd. will begin implementing automated functions combining Agentforce and BellSales AI around March 2026, building a mechanism to incorporate negotiation content into BellSales AI, link it to Agentforce, and provide real-time suggestions to sales representatives via Slack. By continuously refining the suggestions from Agentforce, they aim to cultivate the "strongest AI manager" that can be practically utilized in the sales field.

Specifically, by improving BellSales AI's prompts, they will more accurately extract specific customer needs from conversation content and link this information to Salesforce to enhance the quality of sales activities. Furthermore, by utilizing the accumulated data for marketing, they aim to accelerate the overall business growth. In the field of real estate and renovation proposals, where advanced consulting that accompanies customers' lives is required, they will realize the construction of a next-generation sales system that integrates the power of AI and humans.

■ About BellSales AI

BellSales AI is a service that automates the extraction and structuring of sales representatives' negotiation information by AI, streamlining Salesforce input. Its features are as follows:

1. Specialized in Salesforce input efficiency: AI automatically extracts necessary items from negotiation conversations.

2. Overwhelming ease of use: Easy operation with a smartphone app for face-to-face meetings and a PC app for web negotiations.

3. Highly accurate summarization and extraction: Proprietary AI performs highly accurate information extraction and structuring.

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■ Realcube Co., Ltd. Company Profile

Trade Name: Realcube Co., Ltd.

Location: 4F, 4-7 Nihonbashi Hisamatsucho, Chuo-ku, Tokyo

Representative: Kosuke Hiramatsu, Representative Director

Established: January 23, 2015

Business Activities: Real estate buying and selling, brokerage, resale, renovation proposals, construction/design, interior design, consulting, financial services

Homepage: https://renove-realcube.com/

■ BellFace Inc. Company Profile

Trade Name: BellFace Inc.

Location: PMO Shinbashi 9F, 6-13-10 Shinbashi, Minato-ku, Tokyo

Representative: Kazuaki Nakajima, Representative Director

Established: April 27, 2015

Capital: 9,148 million yen (including capital reserve)

Business Activities: Development and sales of Salesforce input agent "BellSales AI"

Homepage:  https://bellface.co.jp/