Hokuei Town, Hokuei Town Chamber of Commerce and Industry, and BRJ Sign Partnership Agreement on Commerce Promotion and Tourism Community Development Utilizing Next-Generation Mobility
BRJ signs a partnership agreement with Hokuei Town and its Chamber of Commerce and Industry to promote commerce and tourism through the use of next-generation mobility.
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- 📰 Published: March 28, 2026 at 23:21
BRJ Inc. (Headquarters: Minato-ku, Tokyo; President and Representative Director: Hideaki Miyauchi; hereinafter "BRJ"), which provides safe, new transportation methods and transportation operations optimized for each region, signed a "Partnership Agreement on Commerce Promotion and Tourism Community Development Utilizing Next-Generation Mobility" with Hokuei Town and the Hokuei Town Chamber of Commerce and Industry on Thursday, March 26.
Background and Context
BRJ aims to realize sustainable regional transportation through the power of the community, working alongside local governments, local businesses, and residents to promote "gentle community development" for a future where people and cities are comfortably connected. Under the vision of "Creating future public transportation that is 'appreciated' by people and cities," we have prioritized "safety and security" and "community-based" approaches.
Through this connection with Hokuei Town and the Hokuei Town Chamber of Commerce and Industry, we will explore the potential of next-generation mobility and verify its effectiveness, thereby strengthening our mutual cooperation to promote commerce and tourism development.
BRJ will continue to work with municipalities facing challenges, providing not only new mobility vehicles but also a comprehensive package for safe implementation and operation.
Main Contents of the Agreement
・Purpose
The purpose is to revitalize the local economy through public-private cooperation in commerce promotion and tourism community development utilizing next-generation mobility that can be operated safely and securely in the Yura-shuku area of Hokuei Town.
・Areas of Cooperation
(1) Introduction of next-generation mobility and operational support after introduction
(2) Commerce promotion and tourism community development utilizing next-generation mobility
(3) Increasing the number of visitors and creating employment
(4) Utilization of regional resources
(5) Other matters necessary to achieve the purpose
About Hokuei Town
Located in the central part of Tottori Prefecture, it is popular for its local specialties such as melons, grapes, tomatoes, and local sake. It is also known as the birthplace of Gosho Aoyama, the author of "Detective Conan," and many tourists visit the "Gosho Aoyama Manga Factory."
Company Overview
Company Name: BRJ Inc.
President and Representative Director: Hideaki Miyauchi
Headquarters: Aoyama Building 12F, 1-2-3 Kita-Aoyama, Minato-ku, Tokyo
Corporate Website: https://www.brj.jp/