From 'Comparing Premiums' to 'Conversations on Coverage': Insurance Agency Safety Fully Adopts boshu assist
Key facts
- From 'Comparing Premiums' to 'Conversations on Coverage': Insurance Agency Safety Fully Adopts boshu assist
- Safety Co., Ltd. has adopted the AI-assisted service 'boshu assist' for insurance agencies, coinciding with the 2026 amendments to the Insurance Business Act. The company views this regulatory change not merely as a compliance hurdle, but as an opportunity to implement a reproducible process for tailored insurance renewals.
- Source: PR Times
- Date: June 2, 2026
Direct answer
Safety Co., Ltd. has adopted the AI-assisted service 'boshu assist' for insurance agencies, coinciding with the 2026 amendments to the Insurance Business Act. The company views this regulatory change not merely as a compliance hurdle, but as an opportunity to implement a reproducible process for tailored insurance renewals.
- Citation
- From 'Comparing Premiums' to 'Conversations on Coverage': Insurance Agency Safety Fully Adopts boshu assist (June 2, 2026), PR Times
- Source
- PR Times
- Date
- June 2, 2026
Safety Co., Ltd. has adopted the AI-assisted service 'boshu assist' for insurance agencies, coinciding with the 2026 amendments to the Insurance Business Act. The company views this regulatory change not merely as a compliance hurdle, but as an opportunity to implement a reproducible process for tailored insurance renewals.
📋 Article Processing Timeline
- 📰 Published: June 2, 2026 at 10:00
- 🔍 Collected: June 2, 2026 at 10:37 (37 min after Published)
- 🤖 AI Analyzed: June 2, 2026 at 10:47 (10 min after Collected)
Safety is an independent multi-carrier insurance agency dedicated to 'insurance for protecting what is precious.' The company has consistently placed quality at the core of its operations, evidenced by external audits by Japan Sorin, ISO 9001 certification, and adherence to the Financial Services Agency’s principles for customer-oriented operations.
Under the upcoming law amendments, comparative recommendation rules will be revised, restricting the so-called 'Type H' approach where agencies limit products based on their own criteria. While uniform handling for all contracts is operationally difficult, Safety believes that reviewing coverage and premiums at renewal is a service value that should be actively provided.
Safety President Taku Nishikata stated, 'We view the insurance agency business like Japanese manufacturing. Knowledge and education are our raw materials, and business process design and systems are our machinery. Our goal is to create a state where consistent, high-quality service is reproduced, regardless of who handles the interaction.'
FAQ
Which insurance agency adopted boshu assist?
Saftey Co., Ltd., an independent insurance agency based in Katsushika, Tokyo.
Why did Saftey Co., Ltd. adopt boshu assist?
To implement a reproducible system for responding to renewals in line with individual customer preferences, without relying on subjective judgment, in preparation for the revised Insurance Business Act in June 2026.
What is Saftey's quality management policy in insurance agency?
We aim to create a state where a certain level of quality can be consistently reproduced regardless of who handles the task, by treating 'knowledge and education' as inputs and 'facilities' as business process design and systems.
What is the impact of the revised Insurance Business Act on composite agencies?
The rules for comparative recommendation sales are being reviewed, and the 'Ha method' of narrowing down products for sale based on the agency's own reasons will be restricted, requiring more evidence-based recommendations than ever before.
Who is the representative of boshu Co., Ltd.?
The representative director is Shoji Tomizaka.