Jewelry brand bororo will open its first flagship store, 'bororo Aoyama,' in Minami-Aoyama, Tokyo, on May 30, 2026. Designed by studio FLOOAT, the space embodies themes of stones, travel, and craftsmanship. To mark the opening, bororo will debut a new all-metal 'Rock Ring' priced at 118,800 yen and its first original fragrance, 'bororo Scent,' inspired by minerals from Madagascar, alongside a collaborative 'Jewel Ice Cream' with Bole COFFEE & ICECREAM.

FACT BOX

  • Source: PR TIMES
  • Category: New Product/キャンペーン
  • Organizations: bororo / FLOOAT / Bole COFFEE & ICECREAM
  • Products / services: Rock Ring / bororo Scent Madagascar / Ibity