Can 'Seiro (Steamer) Cooking' Save Couples Facing High Prices and Dual-Income Stress? A Unisex Recipe Book Offers a Logical Solution to Streamline Household Chores!

Booko Publishing (Mingako Co., Ltd.; Headquarters: Shibuya, Tokyo; Representative: Keiko Hasegawa) will release "Continued: Dinner with Just One Seiro" (by Tomomi Honzawa) on March 13, 2026. https://amzn.asia/d/07WlICZQ

A collection of Seiro recipes by a professional cooking instructor

60% of women feel they carry a heavier burden of household chores A dual-income couple living in Tokyo who started their new life this year

Against the backdrop of rising prices and the increase in dual-income households, the division of household chores, including cooking, is being re-evaluated. According to a survey conducted by Oisix ra daichi Inc. and Money Forward Home, Inc. (*), approximately 60% of women feel that they bear a heavier burden of household chores, revealing that an imbalance in domestic responsibilities still exists. Furthermore, about 40% of respondents identified "meal preparation and cooking" as a chore they would like to share with their partners, highlighting the burden of daily meal planning, frequency of cooking, and nutritional balance. Given this situation, there is growing interest in cooking methods that are efficient and sustainable. "Seiro cooking" is gaining attention as a method that is simple, highly reproducible, and makes it easier to distribute the burden of housework. *Source: Oisix ra daichi / Money Forward Home "Survey on Awareness of Household Chore Division" https://prtimes.jp/main/html/rd/p/000001122.000008895.html

Cook logically: Clear steps ensure even male beginners won't fail The need for household efficiency is rising due to inflation and the increase in dual-income families. Seiro cooking is not only healthy and popular, but it is also a highly reproducible method...